Digital Media Performance Strategist
2 months ago
Job Title: Digital Media Performance Strategist
Overview:
Zenith is seeking a highly skilled Digital Media Performance Strategist to join our team. As a key member of our digital media team, you will be responsible for developing and executing data-driven strategies to enhance our brand presence and achieve business objectives.
Key Responsibilities:
Digital Media Strategy:
Develop comprehensive digital media strategies aligned with business goals, target audiences, and budget constraints.
Identify and evaluate emerging trends and technologies in the digital media landscape.
Performance Analysis:
Implement robust tracking and analytics systems to measure the performance of digital campaigns.
Analyze key performance indicators (KPIs) and provide actionable insights to optimize media strategies.
Strategic Campaign Development:
Collaborate with cross-functional teams to create innovative and effective digital campaigns.
Utilize audience insights and market research to inform campaign strategies.
Paid Media Optimization:
Manage and optimize paid media campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI.
Conduct A/B testing and make data-driven adjustments to improve campaign performance.
Budget Management:
Develop and manage digital media budgets, ensuring efficient allocation of resources for optimal results.
Monitor spending patterns and provide recommendations for budget optimization.
Qualifications:
- A marketing/ media/ communications degree, diploma or certificate
- Google Fundamentals of Digital Marketing
- Google Analytics
- Google Ads Video
- Google Shopping Ads
- Google Display Ads
- Google Ads Search
- Facebook Blueprint Planning
Requirements:
- At least 4 years of digital media experience specializing in performance optimization
What We Offer:
Zenith offers a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation package.
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