Digital Media Performance Strategist

2 months ago


Sandton, South Africa Zenith Full time

Job Title: Digital Media Performance Strategist

Overview:

Zenith is seeking a highly skilled Digital Media Performance Strategist to join our team. As a key member of our digital media team, you will be responsible for developing and executing data-driven strategies to enhance our brand presence and achieve business objectives.

Key Responsibilities:

Digital Media Strategy:

Develop comprehensive digital media strategies aligned with business goals, target audiences, and budget constraints.

Identify and evaluate emerging trends and technologies in the digital media landscape.

Performance Analysis:

Implement robust tracking and analytics systems to measure the performance of digital campaigns.

Analyze key performance indicators (KPIs) and provide actionable insights to optimize media strategies.

Strategic Campaign Development:

Collaborate with cross-functional teams to create innovative and effective digital campaigns.

Utilize audience insights and market research to inform campaign strategies.

Paid Media Optimization:

Manage and optimize paid media campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to maximize ROI.

Conduct A/B testing and make data-driven adjustments to improve campaign performance.

Budget Management:

Develop and manage digital media budgets, ensuring efficient allocation of resources for optimal results.

Monitor spending patterns and provide recommendations for budget optimization.

Qualifications:

  • A marketing/ media/ communications degree, diploma or certificate
  • Google Fundamentals of Digital Marketing
  • Google Analytics
  • Google Ads Video
  • Google Shopping Ads
  • Google Display Ads
  • Google Ads Search
  • Facebook Blueprint Planning

Requirements:

  • At least 4 years of digital media experience specializing in performance optimization

What We Offer:

Zenith offers a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation package.



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