Business Unit Director

2 weeks ago

Cape Town, Western Cape, South Africa ninety9cents Full time
The business unit director has overall control and management of all through-the-line campaign development as well as leading the Key account management team with regards to campaign development, day-to-day activities and interaction with clients
The role of the business unit director is to provide strategic input on all campaigns and day-to-day work, driving internal planning as well as external client/stakeholder strategic brand direction via demonstration of clear understanding of client's strategic requirements, and effective communication thereof to all agency team members

Understanding of retail communication with a focus on financial services, cellular and petroleum as well as the Nigerian markets would be beneficial.


Key duties and responsibilities:


The key duties and responsibilities listed below are a guideline only and are by no means comprehensive as the requirements of the position are fluid and flexibility in terms of responsibilities and duties is required.

Any additional requirements as permitted by law and fall within the scope of this position; its capabilities and the divisional range may be added from time to time at the discretion of the line manager and divisional head.


Core duties:

Overall control and management of all through-the-line campaign development
Leading the key account management team with regards to campaign development, day-to-day activities and interaction with clients
Strategic input on all campaign and day-to-day work, driving internal planning as well as external client/stakeholder strategic brand direction via demonstration of clear understanding of client's strategic requirements, and effective communication thereof to all agency team members
Actively strengthening and managing client relationships through efficient and effective campaign management
Actively seeking new opportunities for client business growth and delivering business solutions to the client
Project management and leadership of key strategic campaign development
Active leadership by example; stepping in where necessary in order to ensure delivery by doing whatever is required at the time; delivering high standards of client satisfaction through monitoring feedback, surveys, campaign evaluations and continuously adopting and adjusting approaches to ensure improvement
Understanding and actively engaging with both agency and client on industry trends, competitor analysis, global developments, in order to ensure both agency and clients are appraised of current issues and opportunities, and ensuring these are communicated clearly and effectively to all agency team members
Going the extra mile to ensure agency delivery at all times
Inspiring, driving and leading the KAM team from both the day-to-day as well as longer-term perspectives, ensuring their professional developmental targets and objectives are delivered upon
Liaising and forming strong working relationship with the creative director, deputy creative director and senior creatives in order to maximise strategic and creative opportunities
Liaising with production and traffic departments to ensure expediency and efficiencies with regards to timing, quality of output and minimisation of pressure
Attendance and input into internal (briefings, reviews, status, etc.) and external (briefings, presentations, status, etc.) meetings, at all times assuming a leadership position within each forum, driving the dialogue to ensure best possible outcomes
Handle all periodic recons of hours and presentations of the recons to client.

Handle all resource allocation vs retainer, negotiating freelancer fees with client should more resources be required, moving of projects around to ensure smooth delivery of work to client, but minimising the pressure on Agency resources, so that high-quality work is delivered to client.

Managing and creating retainer proposals for approval by Exco and presentation and negotiation with client.

Minimum qualifications:

Degree/diploma in marketing or advertising
Strong marketing strategic management background preferred
Drivers licence (and own reliable transportation)

Skills/attributes and key competencies:

Team player with strong communication skills
Proficient in Microsoft Office Suite essential
Reliable; solutions-driven mind-set and hard-working
Highly organised with strong attention to detail and systematic way of working
Self-motivated; self-disciplined; self-starter and efficient
Proactive; methodical and deadline-driven
Strong administrative and interpersonal skills
Passion for client-service and exceptional service-delivery
Accountable with good follow-through
Ability to research and self-study

Experience required:

Prior experience in an agency environment required
Minimum of three years' experience as a group account director
Strong administrative experience essential
Prior experience working with CE's; PO's; billings and retainer proposals essentials
Prior experience with media plans and sched

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