Regional Marketing Head, Ame

2 weeks ago

Durban, KwaZulu-Natal, South Africa UPL NA Inc. Full time
Job Id: 7604- City: Durban, KwaZulu-Natal, South Africa- Department:

  • Function: Sales, Marketing and Alliance
  • Employee Type: Permanent Full Time
  • Seniority Level: DirectorDescription:
Role Profile
Job Title Regional Marketing Head, AME
Designation Functional Head
Reporting To Regional Head, AME
Dotted Line Reporting To Chief Marketing Officer
Function Marketing
GJL GJL 7
Location Durban, South Africa

Role Summary

UPL AME (Africa Middle East) is a leading company in the agricultural inputs industry. This role will focus on leading the marketing and business development function in AME,
including strategic and tactical marketing, brand and internal communication, pricing, business development and new product introductions. The incumbent of this role would
need to undertake market research, understand the trends and customer preferences, create marketing strategy and budgets, oversee the creation of marketing materials and
content, and perform all other relevant tasks essential for increasing the business's sales. As this role will be crucial to our success and growth, we are expecting the incumbent to
have an entrepreneurial mindset and hands on leadership skills.

Role Responsibilities

Strategic Marketing and Communication
Provide strategic marketing guidance to R&D strategy, collaborating on the strategic direction of the organization.
Analyze the portfolio gap & make strategic recommendations for licensing-in operations.
Define proprietary and third-party product strategies, including the 5 Ps of marketing.
Implement sub-regional marketing platform for communication material and best practice sharing.
Provide strategic guidance to the key corporate communication initiatives including UPL Campaign, PR & web site.

Gather, follow and monitor local markets by crop and customer segment and report market trends/evolution to the crop poles.

Drive, manage and support the implementation of all strategic marketing initiatives in the area of segmentation, Go To Market Strategy, Key Account Management, POS leadership, Value Chain approach, Crop Solutions, value adding services including Digital innovation offerings or projects.

Drive the optimal utilization of company systems and platform for example Smart sheet GNPL, Calyx, UDAAN, Open Skies, Pathfinder or other implemented local
and global systems
Responsible for supporting the AME marketing budget.
Lead the marketing team in Africa.
Oversee Corporate, Product, Regional and Local Communication initiatives, TradeMark management and all customer focused key initiatives.
Lead the marketing team
Roll out of AME Corporate Identity
Develop promotional and marketing communication strategy. (Electronic, printed media. Product demonstration platforms etc.)
Lead interdepartmental interaction and coordination amongst the different functions at UPL.
Change Management.

Pricing
Develop pricing strategies using pricing analyses and competitor price benchmarking

Lead monthly Pricing meeting:
assessment and price decision by pricing committee based on Value Map and GP Variance Analysis.

Business Development
Contribute to initiating, negotiating, closing and securing of co-development and distribution deals with key suppliers.
Coordinate operational working and communication flow with key suppliers regarding product strategy & product launches.
Drive the marketing planning and business development for blockbuster products (proprietary and 3rd party proprietary).

Achieve a high success rate in landing distribution or licensing deals with key suppliers (high GP% X GP absolute).

Drive and manage stewardship and other small scale farmer projects

New Product Introduction
Define, implement, and monitor new product introduction process based on global, regional and local processes to ensure delivery of expected budget contribution and
participate in regional SOP process to ensure successful new product introductions.

Provide leadership to portfolio & regional marketing managers

People Leadership
Ensure the AME Marketing & Communication team is fully staffed with appropriately experienced employees. Drive for performance, set objectives, follow-up and annual review in line with the regional objectives
Adhere to all HR policies, procedures and requirements to ensure sound people practices

Knowledge, Skills and Experience Required
5 years' experience in leading a team and experience in cross functional and functional leadership.
Broad knowledge of agrochemical & Ag input business with good industry credibility and value chain expertise.
Advanced understanding of products, product positioning and key competitors
General knowledge of the market and regulatory processes.
Strong Communication Skills
Mastery of business/market intelligence and marketing tools.
Strong financial acumen with ability to negotiate product access and distribution licenses
Advanced Excel Skills

UPL Competencies

Adaptability & Resilience

Recognizes and is open to changing

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