Marketing Communications Manager

2 weeks ago

Durban, KwaZulu-Natal, South Africa Mayfly Agri (Pty) Ltd Full time

Minimum requirements for the role:

  • Must have a tertiary qualification in Marketing and/or Communication
  • Minimum 2 years experience in a marketing communication position is essential
  • Industry experience is preferred
  • Good communication and presentation skills, specifically in English and Afrikaans, with the ability to interface with internal and external stakeholders of all levels, will be required
  • Drafting an annual marketing promotion plan in conjunction with Head of Department after inputs form relevant team members in portfolio management and Regional Marketing Officers.
  • Keeping good record of approved annual marketing expense budget and report status monthly to the head of department.
  • Executing product and services communication (launches, campaigns, etc.).
  • Planning and implementing advertising in Agricultural publications, press releases, adverts, web placements, social media channels like for example face book, Youtube Instagram etc.
  • Responsible for conceptual design and execution of innovative display models and/or promotional items to be used for trade shows and other events.
  • Providing inhouse artwork (for print) and multimedia generation.
  • Working closely with Designers to make marketing collateral (brochures, event invitations, multimedia, such as videos) where relevant.
  • Offering support to Business, Marketing Managers, Stewardship and AFAS programmes and Agents with their promotion requirements, for example sponsorships and Farmers Days clothing, handouts, banners, gifts etc.
  • Managing the Southern Africa Web communication, Websites and digital platform sites for the company and its relevant affiliates like for example Nurture farm, Cropvision website, NPP, Pixofarm and the like.
  • Identifying and discussing relevance of all events that can serve as promotional platforms.
  • Managing, organizing and attending all events including Farmers Days, annual Agents Conference, Expos and Trade Shows.
  • Requesting quotes from suppliers, getting approval from management for procurement, receiving orders, and process invoices and payments.
  • Managing hospitality events as a customer service & promotion tool.
  • Proposing and contributing to product communication plan and communication initiatives (including web communication).
  • Maintaining the company's corporate image and identity in alignment with the communication department.
  • Managing the Trade name data base in coordination with global legal and registration department.
  • Ensuring new product names are registered as per Portfolio Manager requests.
  • Maintaining the Trade name summary.
  • Maintaining the alignment with AME Branding policy for all marketing as per global guidelines.
  • Compiling and keeping the marketing budget up to date.
  • Ordering all company business cards.
  • Maintaining data libraries of all electronic collateral and content such as open designs files, stock image library and rendered files (print and multimedia).
  • Ensuring all contractual obligations are met in terms of hospitality, trade show agreements and other, in line with the companys legal requirements.
**Salary package is highly negotiable depending on experience gained.

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