Head of Marketing

1 week ago


Durban, KwaZulu-Natal, South Africa Sandi Crowther Recruitment Full time
KwaZulu Natal, Durban

  • R R Monthly

Hillcrest, KZN. Dynamic, visionary leader with a passion for Marketing secures Head of Marketing role with well-known Supermarket Retailer. Role will include taking charge of all marketing initiatives, including social media, digital campaigns, advertising, and creative projects.

Responsibilities:

  • Develop strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Design branding, positioning, and pricing strategies
  • Analyse consumer behaviour and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Quarterly and annual planning of company objectives
  • Proof reading and copywriting of all content

Requirements:

  • Degree in Marketing
  • Minimum 10 years digital and marketing experience, particularly with but not limited to web, social and emerging technologies
  • Minimum of 5 years in a similar capacity
  • Experience in the consumer goods industry (FMCG) is a plus
  • Industry knowledge and understanding of market trends, consumer habits, and competitors' positioning
  • Copywriting
  • Understanding of key marketing performance metrics and tracking tools
  • Excellent skills in presenting and analysing data and creating actionable reports
  • Outthebox thinking and not scared to constructively interrogate a brief / idea / plan and push back in the best interest of the work and brand
  • Strategic thinking and planning
  • For more information please contact:
  • Lee-Ann Cullen


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