Head of Marketing
1 week ago
- R R Monthly
Hillcrest, KZN. Dynamic, visionary leader with a passion for Marketing secures Head of Marketing role with well-known Supermarket Retailer. Role will include taking charge of all marketing initiatives, including social media, digital campaigns, advertising, and creative projects.
Responsibilities:
- Develop strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Design branding, positioning, and pricing strategies
- Analyse consumer behaviour and determine customer personas
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Quarterly and annual planning of company objectives
- Proof reading and copywriting of all content
Requirements:
- Degree in Marketing
- Minimum 10 years digital and marketing experience, particularly with but not limited to web, social and emerging technologies
- Minimum of 5 years in a similar capacity
- Experience in the consumer goods industry (FMCG) is a plus
- Industry knowledge and understanding of market trends, consumer habits, and competitors' positioning
- Copywriting
- Understanding of key marketing performance metrics and tracking tools
- Excellent skills in presenting and analysing data and creating actionable reports
- Outthebox thinking and not scared to constructively interrogate a brief / idea / plan and push back in the best interest of the work and brand
- Strategic thinking and planning
- For more information please contact:
- Lee-Ann Cullen
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