Insight Manager

2 weeks ago


Cape Town, Western Cape, South Africa Growth Strategy Full time

Insights Manager

Key Accountabilities:

  • Support the sales team in generating income from our insights product offerings through the selling of insights services.
  • Manage shopper research projects from inception to completion (internal and commissioned).
  • Drawing up research proposals.
  • Shopper research & data analysis.
  • Structure fieldwork requirements to deliver on client objectives.
  • Liaise with the key stakeholders within different channels.
  • Interpretation of research findings into a compelling insights story and presentation deck and/or report (for commissioned research).
  • Ownership of the process of translating key insights into actionable inputs to develop solutions that will shape shopper behaviour.
  • Presentation creation and presenting research and insights findings back to clients.
  • Managing project budgets.
  • Manage Insights Team, set goals, manage performance, and motivate team members.
  • Actively participate in think tanks within crossfunctional teams and collaboratively work on client's briefs.

Minimum Experience and Requirements:

  • Formal qualification in Marketing, Marketing Research, or Social Science.
  • 5+ years experience with shopper research and different research methodologies (consumer advantages but shopper is a MUST)
  • 3+ years experience in managing an Insights Team.
  • Knowledge of Trade Marketing in a retail environment (BTL marketing/POS)
  • Strong commercial acumen
  • Excellent analytical, research, and problemsolving skills
  • Data analysis skills
  • Strong presentation and communication skills
  • 5 years of experience pitching to Csuite executives.
  • Excellent storytelling abilities (using a combination of data, trade trends, desktop research etc. to turn it into a compelling insights story with a commercial angle).

Salary:
R65 000,00 per month

Application Question(s):

  • Do you have a formal Marketing qualification?

Education:

  • Diploma (preferred)

Experience:

  • Shopper: 5 years (required)
Insights Management: 3 years (required)
- pitching to C-
Suit Executives: 5 years (required)

Language:

  • English (required)

Ability to Commute:

  • Cape Town, Western Cape (required)
Application Deadline: 2024/02/29
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