Senior Insights Analyst

2 weeks ago

Cape Town, Western Cape, South Africa takealot Full time
We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people with integrity to join us.

We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won't be bored as long as you are prepared for a challenge and want to build something great.


This position reports to the Head of Insights and CRM

Your responsibilities will include:

  • Performing monthly and quarterly analyses to inform a deeper understanding of the Takealot Customer, provide insights and recommendations for driving increased customer acquisition, improved retention and increased frequency of shop.
  • Performing indepth database analyses and making use of appropriate clustering and segmentation techniques to effectively segment the Takealot customer base.
  • Using predictive modelling techniques to build customer churn and CLV models.
  • Designing and building appropriate management reports and dashboards.
  • Building uplift models to drive increased ROI.
  • Working closely with the Retail and Retail Marketing Teams to complete all adhoc customer analysis requests.
  • Use external market research to obtain insights into Takealot's target market both potential and existing customer needs, perceptions, motivations, expectations, shopping behaviour, budgets and lifestyles. Effective competitor analysis including key product category analysis.
  • Continuously identifying new ways of using customer information to enhance business decisions and increase the understanding of the Takealot customer base.
  • Contributing to the development of the analytics capabilities within the Marketing Team, with a focus on finding creative solutions to analysis, reporting and measurement.
  • Application of strong commercial insight and acumen to interpret, simulate and model customer behaviour.
  • Turning business questions into functional analyses to test theories.
  • Be the custodian of all customerrelated data and insights.
  • Work effectively with multiple departments including Marketing, Retail and BI.

Attributes required:

  • Analytical and datadriven with a demonstrated ability to operate both strategically and tactically.
  • Application of strong commercial insights in order to interpret, simulate and model customer behaviour.
  • Excellent communication and presentation skills and ability to weave a coherent, compelling narrative around the available data. Experience presenting to Senior Management.
  • Selfguided learner, selfstarter, and curious and passionate about data. You immerse yourself in it and are excited to develop and enhance your marketing analytics skills.
  • Ability to work independently, productively and proactively follow through on all responsibilities to bring projects to a successful conclusion.
  • Ability to translate business needs and goals into analytic approach and response
  • Ability to work on and prioritise multiple projects that will impact the business at various levels.
  • A highenergy with the ability to work in a fastpaced environment
  • Strong leadership and mentor skills
  • Solutionsoriented with a cando attitude
  • Highly organised and efficient, with an ability to work towards and meet tight deadlines
  • Exceptional attention to detail
  • Passion for the brand and customers

Qualifications and Experience:

  • 5+ years in a data/analytical role
  • Experience in an insights role or using data to provide actionable insights
  • An Honours or Masters degree in a relevant field such as Statistics, Mathematics, Engineering, Business or Marketing
  • Analytics and or Data Science qualification advantageous
  • Experience using machine learning algorithms and building predictive models ( i.e. kmeans clustering, logistic regression, linear regression) is advantageous
  • Experience using various segmentation techniques (i.e. RFM) is advantageous
  • Practical experience using Excel, Google Sheets, SQL, R and/or Python
  • Experience using Google Analytics, Looker, Google Big Query and Qliksense is advantageous
  • Experience in Retail or ecommerce environment is advantageous
  • A grounding in marketing and communication principles is advantageous

The Environment:

  • We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
  • We are short on ego and high on output.
  • We are doers and not only thinkers, it's all in the execution after all.
  • We love what we do and what we are creating.
We seek to Employ an
Extra Ordinary Mind who:

  • is forthright but respectful
- is an expert at doing, who can not only design but also execute
- is analytical, able to use data to make decisions
- is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours
- is passionate about the potential of e-commerce and delivering a world-class customer experience
- is

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