Consumer Insights Associate

2 weeks ago

Cape Town, Western Cape, South Africa PepsiCo Full time
Overview

PepsiCo is proud to be one of the world's leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio — including Lay's, Doritos, Gatorade, Pepsi and Quaker — consists of many iconic brands that generate more than US $1 billion each in estimated annual retail sales, helping to deliver more than US $70 billion in net revenue in 2020.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive. Through PepsiCo Positive, we are charting a new course to drive positive action for the planet and people. PepsiCo Positive is an end-to-end strategic business transformation with sustainability at the centre of how we will create growth and value by operating within planetary boundaries and inspiring positive change.

In South Africa (SA), you will find our products across the region at breakfast, lunch or dinner. At the gym or on the field. In the office or on the go. We refresh, restore and rejuvenate our consumers all day, every day with our key brands including Simba, Lay's, Liqui Fruit and Bokomo range of cereals. PepsiCo SA employs more than 13, 000 people across our three business divisions: Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.

Responsibilities

Our core purpose in Insights at Pepsico is to Power Positive Growth by being a catalyst for growth, powered by human insights.

The role of the Consumer Insights Associate is to lead end to end delivery of research projects in our category portfolio in South Africa, partnering with the Marketing team and supporting the overall business Unit. In addition, the role also entails driving consumer insights initiatives across the portfolio, such as Brand Equity Tracking, occasion tracking and adhoc consumer research projects to define clear opportunities for PepsiCo brands. Supporting the Insights manager and Insights Director in rolling out and entrenching Human segmentations and Human centricity initiatives across the business, is also expected.

Accountabilities include:

Consumer Research: Lead ad-hoc consumer insights research projects providing input into the design, management of research agencies and key stakeholders autonomously, input into presentations to extract insight to leverage within the business, ensuring that recommendations from the research are implemented.

Brand performance evaluation/Post evaluation of marketing activities: Monitors brand equity and activities such as occasion tracking on a quarterly basis. Presenting back to the brand and commercial teams with recommendations to ensure we maintain and build our brands.

Consumer Analysis: Preparation and delivery of integrated reports drawing all pieces of information from multiple sources together and connecting dots to form coherent and insightful reports.

Foundational Framing: Supporting the roll-out of key strategic initiatives such as Demand Tracker, Needscope, and tech driven initiatives etc. to fully entrench them within the business. Leading projects for opportunities identified for the category. In addition, support relevant projects to understand consumer groups in SA.

Trends: Identify and drive knowledge of latest consumer and market trends within your category as well as with the broader commercial team

Qualifications

Technical Skills

Relevant 3 year tertiary qualification with a strong emphasis on commercial subjects. Proven Commercial Acumen Proven Strategic ability with strong analytical/ creative/ innovative skills Good Knowledge of research methodologies and techniques (qual&quant); basic statistics Experience in developing and maintaining relationships with external agencies and internal stakeholders Excellent communication, presentation leveraging storytelling and project management skills Fluent in English Bonus is Food and Beverages category experience

F Personal skills

Passionate, self-motivated, highly curious and strong willing to learn and develop. Mature, self-confident and self-managed personality Strong can do attitude Able to synthesize multiple sources of info to give recommendation High level of integrity and ability to push back when challenged by the business Committed team player with a passion for growth Confidence to build strong relationships with peers and management Ability to cope under pressure and be agile in ways of working and thinking An eye for detail and highly numerate with strong analytical thinking, proven ability to spot trends, synthesize and integrate learning from multiple sources and see the connections in data, trends, events etc to generate insights. Lead research projects from brief to debrief but also ensure it is entrenched into the business through effective business partnering Represent insights in cross-functional team on Product, Market and Process Innovation. Ability to combine data, judgement, and experience to make effective decisions in complex situations and when there is a lot of uncertainty or ambiguity. Ability to empathize with the consumer

"PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"

  • Consumer Insights Associate

    2 weeks ago

    Cape Town, Western Cape, South Africa PepsiCo Full time

    Overview:PepsiCo is proud to be one of the world's leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio — including Lay's,...

  • Consumer Insights Specialist

    2 weeks ago

    Cape Town, Western Cape, South Africa Webrepublic Full time

    Over the last decade, Webrepublic has grown from an ambitious startup into Switzerland's leading digital agency. More recently, Webrepublic has launched a subsidiary in South Africa to work hand-in-hand with our HQ in Switzerland. Our team in Cape Town has grown and we are now looking for a Consumer Insights Specialist to expand our local presence into a...

  • Consumer Insights Specialist

    2 weeks ago

    Cape Town, Western Cape, South Africa Webrepublic Full time

    Over the last decade, Webrepublic has grown from an ambitious startup into Switzerland's leading digital agency. More recently, Webrepublic has launched a subsidiary in South Africa to work hand-in-hand with our HQ in Switzerland. Our team in Cape Town has grown and we are now looking for a Consumer Insights Specialist to expand our local presence into a...

  • Customer Insights Specialist

    2 weeks ago

    Cape Town, Western Cape, South Africa e-Merge IT Recruitment Full time

    A venture startup providing unique insights into consumer behaviour for investors and corporate clients with a mission to deliver differentiated and in-depth consumer research, shaping investment decisions and strategic moves in the market is looking for a Customer Insights Specialist whose attention and efforts are on understanding customers (or customer...

  • Insights Executive

    2 weeks ago

    Cape Town, Western Cape, South Africa British American Tobacco Full time

    BAT is evolving at pace - truly like no other organisation.To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journeyBAT SOUTH AFRICA IS LOOKING FOR AN INSIGHTS EXECUTIVE TO JOIN OUR TEAM IN CAPE TOWNSENIORITY LEVEL:ManagementFUNCTION: MarketingREPORTS TO:...

  • Insights Manager

    2 weeks ago

    Cape Town, Western Cape, South Africa Performer Recruitment Full time

    IntroductionA distributor specializing in premium alcohol brands is seeking an Insights Manager to join their dynamic team. The vacancy calls for someone who shows collaborative and leadership-based teamwork, who is professional in their approach, and who is inspired through creativity to fill this exiting role.The role is best suited to someone with 5+...

  • Strategic Insights Manager: Western Cape: Permanent

    2 weeks ago

    Cape Town, Western Cape, South Africa Isilumko Staffing Full time

    Strategic Insights Manager: Western Cape: Permanent PositionThe purpose of the job will be to deliver breakthrough strategic insight which enables the creation of compelling Consumer-led Innovation propositions and validate those propositions to the point of execution with relevant teams.Key Responsible Areas: Design and deliver front end approaches to best...

  • Insight Manager

    2 weeks ago

    Cape Town, Western Cape, South Africa Growth Strategy Full time

    Insights ManagerKey Accountabilities: Support the sales team in generating income from our insights product offerings through the selling of insights services. Manage shopper research projects from inception to completion (internal and commissioned). Drawing up research proposals. Shopper research & data analysis. Structure fieldwork requirements to deliver...

  • Consumer Platform Lead: Africa, Middle East, and

    2 weeks ago

    Cape Town, Western Cape, South Africa Isilumko Staffing Full time

    Consumer Platform Lead: Africa, Middle East, and Eastern Europe:Permanent Position: Western CapeKey Performance Areas:- Consumer innovation Strategy design and development:Collaborate with the Innovation Foresights and Insights lead, global and regional strategic insights teams and OpCos to design and develop a pipeline of relevant Consumer Growth Platform...

  • Qualitative Research Associate Director

    2 weeks ago

    Cape Town, Western Cape, South Africa Bulbshare Full time

    Bulbshare Qualitative Research Associate DirectorRemote based in South Africa or UKAbout the company:We're on a mission to solve the world's biggest social and commercial challenges through the power of customer collaboration. Our leading-edge technology and world-class teams help some of the most iconic brands in the world (LEGO, Nestlé, L'Oréal, Samsung)...

  • Insights Analyst

    2 weeks ago

    Cape Town, Western Cape, South Africa British American Tobacco Full time

    BAT is evolving at pace - truly like no other organisation.To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journeyBAT SOUTH AFRICA IS LOOKING FOR AN INSIGHTS ANALYST TO JOIN OUR TEAM IN CAPE TOWNSENIORITY LEVEL:Non-ManagementFUNCTION: MarketingSALARY...

  • Consumer Care Specialist Turkish/english Speaking

    2 weeks ago

    Cape Town, Western Cape, South Africa Kenvue Full time

    Consumer Care Specialist Turkish/English Speaking WDescriptionKenvue is currently recruiting for a Consumer Care Specialist (Turkish/English Speaking)**. This position reports into the Consumer Care Team Lead and is based on site in Cape Town, South Africa.The Consumer Care Specialist delivers outstanding service to consumers & HCPs and maintain and uphold...

  • Senior Consumer Growth Manager

    2 weeks ago

    Cape Town, Western Cape, South Africa Uber Full time

    About the RoleThe Senior Consumer Growth Manager role is a unique opportunity to have a direct impact on the success of Uber Eats in Sub-Saharan Africa (SSA). This role will lead critical growth initiatives such as Membership (Uber One), consumer growth partnerships, commercial monetisation projects and growth marketing initiatives - all fundamental to the...

  • Research Associate

    2 weeks ago

    Cape Town, Western Cape, South Africa mDoc Healthcare Full time

    Research AssociateAbout mDocmDoc Healthcare is a digital health social enterprise which leverages behavioural science, technology andquality improvement methodologies to provide improved access to quality healthcare for people withchronic health needs. Our goal is to augment the knowledge and capability of healthcare providers andhealth consumers to ensure...

  • Research Associate

    2 weeks ago

    Cape Town, Western Cape, South Africa Euromonitor Full time

    Job description - Research Associate / AnalystEuromonitor International is looking for talented individuals interested in a career in market research. If you enjoy working with data and have high numeracy skills, Euromonitor offers you the opportunity to utilise these skills in helping consumer, service and financial industries make informed business...

  • Sales Associate

    2 weeks ago

    Cape Town, Western Cape, South Africa JTI - Japan Tobacco International Full time

    We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity...

  • Sales Associate

    2 weeks ago

    Cape Town, Western Cape, South Africa JTI - Japan Tobacco International Full time

    We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from. This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves, and they are given the opportunity...

  • Project Manager, Media Insights

    2 weeks ago

    Cape Town, Western Cape, South Africa Meltwater Full time

    Project Manager, Media Insights & Analytics Applications are considered on a rolling basis Cape TownWe are looking for a talented Project Manager to join our growing team in our beautiful Cape Town locationWho are we?With 20 years of experience in the field of online media monitoring, Meltwater is a global leader in media intelligence and social analytics...

  • Investment Associate

    2 weeks ago

    Cape Town, Western Cape, South Africa CA Global Headhunters International Full time

    Job Description:Investment Associate (Transactions / Portfolio Monitoring / Analysis) - Cape Town, South AfricaReference Number: LC02A leading, African Investment company is looking for an Investment Associate to join their team. The Investment Associate will provide support to the Investment Team in the execution of transactions, as well as in the...

  • Reporting & Insights Officer - Blackheath

    2 weeks ago

    Cape Town, Western Cape, South Africa Anthony Kettle Full time

    Published Jun 23, 202 Location Cape Town, South Africa Category Business Job Type Fulltime Salary Type Monthly Salary Salary NEGOTIABLEDescription:Reporting & Insights Officer - Blackheath, Kuilsrivier - RnegNational Fast-Food Franchise seeks a Reporting and Insight Officer to join their Finance department.REQUIRED SKILLS: Bachelor's degree from an...