Brand Manager

2 weeks ago


Pretoria, Gauteng, South Africa HotelJobs Full time
Big player in the QSR sector has a great opportunity for a Brand Manager to join the team, reporting to the Chief Marketing Officer

  • Tertiary Marketing education would be an advantage.
  • Min of 7 years in a Brand Manager position in the Retail or QSR (Quick Service Restuarant indistry) essential.
  • Essential knowledge of consumer behaviour, marketing analytics, branding and content creation.
  • Indepth understanding of marketing strategies and branding principles.
  • Project Management experience.
  • Basic knowledge of budgets and allocation of line items.
  • Comfortable with CRM Software
  • Strong research and analytical skills.
  • Willing to work over weekend if necessary
Detailed description

  • Indepth understanding of marketing strategies and branding principles.
  • Excellent communication and writing skills.
  • Creative thinking and problemsolving skills.
  • Project management experience.
  • Conducting market research.
  • Analysing data for trends, insights, and information.
  • Advising internal teams on branding strategy.
  • Communicating with marketing team to ensure brand alignment.
  • Business savvy.
  • Ability to multitask.
  • Strong research and analytical skills.
  • Comfort with CRM software.
  • Essential knowledge of consumer behaviour, marketing analytics, branding, content creation.
  • Analytical Mind-Set: Need to have a knack for analysing data as it helps gauge the competition, identify opportunities, and understand consumer behaviour
  • Interpreting data and using it to implement new strategies can enhance performance and drive growth.
  • Developing custom marketing and advertising strategies
  • Building relationships with influencers, journalists and media owners where not already in place and necessary
  • Conducting meetings with service providers and franchisees
  • Developing custom marketing and advertising strategies
  • Basic knowledge of budgets and allocation of line items
  • Team player and working collectively to meet brand objectives as well as engaging with other departments
  • Willing to work over weekend if necessary
for activations and brand presence.

Experience

  • Min of 5 7 years in a brand manager position in the Retail or QSR sector
  • In depth Marketing experience a plus
  • Own transport and valid drivers licence

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