Brand and Marketing Manager: Retail

2 weeks ago

Pretoria, Gauteng, South Africa UD Trucks Full time

Brand and Marketing Manager:
Retail

Department :
Brand and Marketing (BP13400)

Job Overview

Responsibilities and Duties

  • Work across teams to formulate and execute dealer marketing strategy and planning processes.
  • To drive efficient governance and enforce brand standards across the dealer network
  • Develop Dealer digital marketing calendar, ensuring all campaigns and activities are fully tagged, tracked and evaluated.
  • In collaboration with the network, develop and keep up to date compliant marketing collateral.
  • Determine and execute sales and aftersales specific marketing projects and interact with customers.
  • Manage the marketing leads (customer queries) from all campaigns in CRM for effective sales engagement
  • Gather market competitor intelligence for the purpose of reviewing marketing strategy and route to market strategies.
  • Develop a CRM growth strategy, including acquisition and retention through segmentation analysis and optimization delivering relevant and rich content across different segments.
  • Manage and account for the fixed market support expenditure as per the business plan

Key Interfaces

  • UD Trucks Southern Africa Dealer Network
  • Sales, Product and Aftermarket Team
  • UDTSA Management Team
  • UD International Sales Team
  • Global Brand and Marketing Team

Minimum qualifications & experience

  • Bachelor's degree in marketing or communications or related university degree
  • At least 58 years of marketing communications experience within commercial vehicles or automotive industry, preferably in multinational companies

Key Competencies

  • Good understanding of products, services and customers in the commercial vehicle or automotive industry
  • Affinity with CRM process in B2B or B2C environment.
  • Strong interpersonal skills with serviceminded attitude
  • Drive to take initiatives, improve, and deliver results
  • Planning and Organizing
  • Delivering Results and Meeting Customer Expectations
  • Adapting and Responding to Change

About UD Trucks
Part of the Isuzu group, UD Trucks is a global leading international commercial vehicle solutions provider headquartered in Japan.

At UD Trucks, we are defining the next generation of smart logistics solutions through advanced innovations in automation, electro mobility and connectivity.

UD Trucks develops, manufactures and sells a wide range of heavy, medium and light-duty trucks, operating in more than 60 countries across all continents.

Our trucks and people go the extra mile for our customers and business partners, day in and day out.


We are an 8,000+ strong team of colleagues with 40 nationalities who bring diversity and passion in delivering our products and services.

We trust each other, work collaboratively and embrace change. At UD Trucks, our purpose is Better Life - to make life better for people and the planet.

We have developed a culture that promotes:

Diverse and friendly culture - Strong culture of diversity and inclusion, organizing annual events, daily activities and open communication platforms including various internal voluntary networks.

Empowered growth - Global exposure and growth opportunities across functions and countries through internal mobility system and self-driven career opportunities, building a learning organization by enabling self-managed learning supported by the UD Academy.

Flexibility with trust - We continue to fully support both remote working (where and when applicable) and flexible working hours, we actively encourage our colleagues to maintain a good work/life balance. You will have the autonomy and flexibility to split your working time between both our wonderful, modern and equipped HQ and remotely.

Be part of our journey to create Better Life for society, for our customers and for yourself. UD Trucks is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all our colleagues.

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