Digital Brand Coordinator

2 weeks ago


Pretoria, Gauteng, South Africa Recruitmymom.Co Full time
Sandton, South Africa | Posted on 06/05/2024

A premier African marketing and distribution agency for infant brands is seeking a talented Digital Brand Coordinator to join their vibrant team.

The suitable candidate will play a key role in amplifying their brand voice and driving new customer acquisition across all digital channels.

This is a full-time, in-office position. Candidate must ideally be available immediately.
The role entails enhancing revenue via digital media through the creation and implementation of marketing campaigns. You will oversee the digital presence of all products.

After launching campaigns, your responsibilities include data extraction and analysis from various channels, detailed reporting and strategic planning to optimise performance.


Responsibilities:
Develop a digital marketing strategy by tracking changes in supply and demand, identifying customers and their current and future needs and monitoring the competition

Digital Marketing:
Plan and execute all web, SEO, Adwords, database marketing, email, social media and display advertising campaigns.

Experience with Klaviyo / Mail Chimp & automated mailer systems required Social Media:
Design, build and maintain their social media presence.

Work alongside marketing assistant to oversee social media channels Website Management:
Manage the ecommerce websites.

Update website content and liaise with international brands regarding website development Manage content website as well as company website using CMS system Reporting:
Measure and report on performance of all digital marketing campaigns and assess against goals

Trend Analysis:

Identify trends and insights and optimise spend and performance based on the insights Plans, executes, and measures experiments and conversion tests.

Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Requirements Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Design skills and ability to create digital content for social media, newsletters and websites, product photography and or videography skills advantageous Creating and maintaining supplier relationships Coaching and subordinate involvement Managing processes Support the marketing manager with new product launches & competitor research Liaise with international brands and manage digital approval process Self-motivated and consumer focused Education, Experience, and

Licensing Requirements:

Bachelor's or master's degree in digital marketing or a related field Demonstrable experience leading and managing SEO, Adwords, marketing database, email, social media, and/or display advertising campaigns, Klaviyo or Mail chimp Design skills.

Proficient in Adobe Photoshop, Illustrator & InDesign (own software & laptop advantageous), WordPress, Shopify Website management skills; Magento, Shopify & Wordpress Proficient in Microsoft Word, Excel and Powerpoint Reporting and understanding of YouTube Analytics Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEO Optimiser etc.)

Experience in use of ad serving tools Experience in setting up and optimising PPC campaigns on all major search engines Community management using Sprout Social Interest in the baby category advantageous #J-18808-Ljbffr

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