Communications and Brand Lead

2 weeks ago


Pretoria, Gauteng, South Africa Zeal HR Full time

Communications and Brand Lead

Work Location:
Pretoria East

Job Description:

A strategic thought leader in branding and communications. An expert storyteller that creates marketing campaigns to drive consumer engagement, conversion and competitive advantage.

A team-buillder and cross-functional leader who brings communications innovation and best practices to an organization to scale and drive growth.

A collaborator who works towards the common goal of the B2C division by managing the Communications team and relevant budget and ensuring that communication and branding initiatives are implemented successfully.

A talented communicator who can assist with special projects in order to assist and support the revenue goals.

Minimum education
(essential):

  • Bachelors in Communications, English or Marketing

Minimum applicable experience (years):

  • 58 Years

Required nature of experience:

  • Communications management
  • Creative brand development (authoring positioning and brand story and aligning it with a visual identity)
  • B2C Marketing, ideally have experience with retail channels
  • DTC Marketing
  • Social Media Marketing
  • SEO management
  • International exposure esp. with the US
  • Public Relations
  • Integrated Marketing Strategy
  • Event management
  • Managing Marketing & Public Relations Agencies
  • Team Management + Development
  • Agency or big brand experience preferred
  • Entrepreneurial mindset.
  • Skills and Knowledge
(essential):

  • Excellent storytelling and branding skills
  • B2C/DTC marketing
  • Media Relations expertise including press release creation, agency management, and Executive Briefings for press interviews.
  • Well versed in mobile and web content development, including web pages, blogs, etc.
  • Product launch and integrated marketing campaign experience.
  • Microsoft Suite Proficiency
  • WordPress Proficiency
  • Mailchimp Proficiency
  • Proficient in Social Media Platforms (Facebook, Instagram, Twitter and LinkedIn)
  • SEO competency to develop copy
  • Editing
  • Copywriting
  • Brand Positioning + Strategy
  • Media Relations
  • Healthcare experience desired.


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