Director, Channel Strategy and Recruitment

2 weeks ago


Johannesburg, Gauteng, South Africa Coca-Cola Full time

Position Overview:

What You'll Do for Us

  • Represents the total Trademark commercial perspective in all discussions/decisions across bottler network and communicates initiatives to bottlers and customer teams.
  • Ensure representation of channel needs and proper translation of brand strategies across retail & foodservice channels.
  • Partners with brand team to ensure commercial leadership organization serves as a single source of direction delivering and transformation brand strategies into actionable plans.
  • Responsible for the development, implementation, and achievement of annual commercial business plan.
  • Align channel input on price/pack architecture and ensure channel coherency and directs and steward's commercial development of all new item introductions
  • Lead collaboration with Revenue Growth Management functions to develop tools and tracking for sales teams to ensure maximization of revenue and gross profit.
  • Support category/brand teams in determining program budget, manages the program allocations across channels/customers and reallocates funding based on performance.
  • Supports Commercial Leadership category strategic planning and performance management.
  • Lead development of tools and tracking to ensure profitable growth across the portfolio.
  • Partners with product/package leads in creation of brand/ package launch decks/PAGS for delivery to channel planning and sales teams for use in the market

Qualifications & Requirements

  • Bachelor's degree in Marketing, Business, or another related field.
  • 57 years of experience, preferably in the consumer goods/beverages industry
  • Leadership and experience working across multiple channels e.g., large store, small store, and Foodservice/On Premise channels.
  • Experience in brand and category management, coordinating pricing and promotions, and customer and sales.
  • Demonstrates strong business acumen through the ability to create a 13year business plan for brand/category and a path to achieve that vision, anticipating future trends and needs in the marketplace and business; demonstrates innovation/creativity.
  • Demonstrate the ability to effectively communicate and build relationships at all organizational levels; communicates longterm vision and shorterterm opportunities through clear & simple messages.
  • People leadership/management specifically, managing virtual teams and influencing multiple stakeholders with different priorities.
  • Strong track record of leadership across crossfunctional teams

Skills
Influencing; Communication; Strategy Development; Systems Thinking; Marketing Activation; Influence; Marketing Execution; Teamwork; Engaging Leadership; Marketing Strategies; Channels Strategy; Project Management

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