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CRM Manager

3 months ago

Cape Town, Western Cape, South Africa Liquid Thought Full time

Introduction


To lead and be responsible for the design, content, and effective measurement of all digital communications for our client's company and partners influence cross-functionally with other teams to identify and develop new and innovative methods of digital communications to maximise value (revenue and income).


  • To support the development and implementation of strategic plans for digital marketing communications and customer experience.
  • To evaluate and test new and innovative communication tactics and channels and look at best practices.
  • To segment needs into effective inspiring digital communications with detailed plans.

JOB EXPERIENCE:

  • Minimum of 5 years experience in marketing (desirable in retail/FMCG marketing), with at least 3 years experience in digital communications, communications or public relations.
  • Minimum of 3 years experience leading teams and creating motivating and highperformance environments.

EDUCATION:

  • Bachelor of Commerce degree (or relevant discipline, e.g. Marketing)

JOB-RELATED KNOWLEDGE

  • Digital marketing principles, practices and global trends (expert)
  • Shopper psychology and effective marketing communication (seasoned)
  • Understanding of best practice principles and technology enablers in relation to digital communication and trends (seasoned)
  • Digital communication tools and platforms (expert)
  • Budget Management (seasoned)
  • Financial Management (applied)
  • POPI Regulations (seasoned)

JOB-RELATED SKILL

  • Stakeholder engagement (advanced)
  • Strategic thinking (proficient)
  • Innovative thinking and creating new growth opportunities (Advanced)
  • Negotiation skills (proficient)
  • Maintaining relationships (proficient)
  • Analytical skills (BI, reporting) and drawing insights from data (Advanced)
  • Persuasive communication (intermediate)
  • Effective communication (proficient)
  • Managing complexity (Advanced)
  • Writing, editing and verbal communication
- (Advanced)

  • Project Management (Advanced)

JOB-RELATED COMPETENCIES

  • Leading and Supervising
  • Presenting and Communicating Information
  • Analysing
  • Entrepreneurial and Commercial Thinking