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Communications Specialist: Renowned Golf Estate
2 weeks ago
Note:
This is an on-site role that will potentially become hybrid in the future.
Responsibilities:
- Brand management, improving the brand image/identity and managing the corporate identity
- Being present at Club events
- Get to know Homeowners and Golf Club Members, and visitors (local and international)
- Developing and driving a Marketing strategy for all target markets
- Coordinating internal and external Marketing
- Maintain and uplift the PR image, to clients and internally
- Creation and publication of Marketing material aligned with Marketing plans
- Manage and improve lead generation campaigns
- Monitor and report on the effectiveness of Marketing communications
- Monthly reporting on guest feedback submitted through Google/Social Media analytics with recommendations for improvement
- Engaging in promotional activities
- Writing and proofreading weekly, monthly, and ad hoc newsletters
- Keeping the website current along with backend editing
- Updating contact databases and using a customer relationship management (CRM) system such as MailChimp and WhatsApp
- Management of campaigns on Media channels: Website, WhatsApp, Instagram, LinkedIn, and any other trending social media platforms
- Delivering presentations
- Ad hoc collateral/Brochure/Sign Creation, including Graphic Designs
- Maintain effective internal communications to ensure that all relevant departments are kept informed of Marketing objectives and any other Marketingrelated tasks as may be required
- All customer feedback must be responded to within 24 hours or escalated to the relevant department head
- Approving branding for events
- Align Branding and Marketing with other stakeholders and brands.
Requirements:
- Relevant tertiary qualification
- 3+ years' experience in a similar role
- Strong writing skills to edit and correct spelling/grammar when managers submit their articles
- Able to formulate concise messages for WhatsApp broadcast lists
- Understand the business
- Proactive in creating content which often includes videos
- Able to create content
- Proficient with all relevant Social Media platforms
- Experience working on a CMS system nice to have
- Design skills nice to have
- Able to work on the weekends
- Own transport is vital as your presence will be required at specific Club functions over the weekends and evenings.
City:
Cape Town
Country:
South Africa
Level of Expertise:
Junior-Mid
Remuneration:
Negotiable
Reference Number:
#Tam714
Tamara Wolpert:
GM & Consultant
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