Communications Specialist: Renowned Golf Estate

2 weeks ago


Cape Town, Western Cape, South Africa Viv Gordon Placements Full time

Note:
This is an on-site role that will potentially become hybrid in the future.

Responsibilities:

  • Brand management, improving the brand image/identity and managing the corporate identity
  • Being present at Club events
  • Get to know Homeowners and Golf Club Members, and visitors (local and international)
  • Developing and driving a Marketing strategy for all target markets
  • Coordinating internal and external Marketing
  • Maintain and uplift the PR image, to clients and internally
  • Creation and publication of Marketing material aligned with Marketing plans
  • Manage and improve lead generation campaigns
  • Monitor and report on the effectiveness of Marketing communications
  • Monthly reporting on guest feedback submitted through Google/Social Media analytics with recommendations for improvement
  • Engaging in promotional activities
  • Writing and proofreading weekly, monthly, and ad hoc newsletters
  • Keeping the website current along with backend editing
  • Updating contact databases and using a customer relationship management (CRM) system such as MailChimp and WhatsApp
  • Management of campaigns on Media channels: Website, WhatsApp, Instagram, LinkedIn, and any other trending social media platforms
  • Delivering presentations
  • Ad hoc collateral/Brochure/Sign Creation, including Graphic Designs
  • Maintain effective internal communications to ensure that all relevant departments are kept informed of Marketing objectives and any other Marketingrelated tasks as may be required
  • All customer feedback must be responded to within 24 hours or escalated to the relevant department head
  • Approving branding for events
  • Align Branding and Marketing with other stakeholders and brands.

Requirements:

  • Relevant tertiary qualification
  • 3+ years' experience in a similar role
  • Strong writing skills to edit and correct spelling/grammar when managers submit their articles
  • Able to formulate concise messages for WhatsApp broadcast lists
  • Understand the business
  • Proactive in creating content which often includes videos
  • Able to create content
  • Proficient with all relevant Social Media platforms
  • Experience working on a CMS system nice to have
  • Design skills nice to have
  • Able to work on the weekends
  • Own transport is vital as your presence will be required at specific Club functions over the weekends and evenings.

City:
Cape Town

Country:
South Africa

Level of Expertise:
Junior-Mid

Remuneration:
Negotiable

Reference Number:
#Tam714

Tamara Wolpert:

GM & Consultant
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