Head of Digital
1 week ago
Our client is in search of a Head of Digital who will spearhead the development and execution of a comprehensive digital strategy to meet the business objectives. Responsibilities include overseeing all facets of digital marketing, e-commerce, and online operations.
Key Responsibilities:
- Develop and execute a digital strategy aligned with overall business objectives
- Lead and supervise a team of digital marketing professionals (or oversee outsourced functions)
- Manage all aspects of digital marketing such as SEO, SEM, social media, content marketing, and email marketing
- Expand and enhance the e-commerce presence
- Create and maintain a user-friendly, engaging website
- Analyze website traffic and user data to spot trends and enhancement opportunities
- Stay current on digital marketing trends and technologies
- Develop and oversee the digital budget
- Drive growth in website traffic, leads, e-commerce sales
- Enhance brand awareness and online reputation
- Ensure a positive return on investment (ROI) for digital marketing campaigns
Required Skills:
- Excellent analytical and problem-solving skills
- Strong communication and interpersonal skills
- Leadership and team motivation abilities
Qualifications:
- Minimum of 5 years in a digital marketing leadership role
- Demonstrated success in crafting and executing digital strategies
- Proficient in SEO, SEM, social media marketing, content marketing, and email marketing
- Hands-on experience with e-commerce platforms
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