Head of Digital

1 week ago


Durban, KwaZulu-Natal, South Africa HR Genie Full time

Our client is in search of a Head of Digital who will spearhead the development and execution of a comprehensive digital strategy to meet the business objectives. Responsibilities include overseeing all facets of digital marketing, e-commerce, and online operations.

Key Responsibilities:

  • Develop and execute a digital strategy aligned with overall business objectives
  • Lead and supervise a team of digital marketing professionals (or oversee outsourced functions)
  • Manage all aspects of digital marketing such as SEO, SEM, social media, content marketing, and email marketing
  • Expand and enhance the e-commerce presence
  • Create and maintain a user-friendly, engaging website
  • Analyze website traffic and user data to spot trends and enhancement opportunities
  • Stay current on digital marketing trends and technologies
  • Develop and oversee the digital budget
  • Drive growth in website traffic, leads, e-commerce sales
  • Enhance brand awareness and online reputation
  • Ensure a positive return on investment (ROI) for digital marketing campaigns

Required Skills:

  • Excellent analytical and problem-solving skills
  • Strong communication and interpersonal skills
  • Leadership and team motivation abilities

Qualifications:

  • Minimum of 5 years in a digital marketing leadership role
  • Demonstrated success in crafting and executing digital strategies
  • Proficient in SEO, SEM, social media marketing, content marketing, and email marketing
  • Hands-on experience with e-commerce platforms


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