Senior Copywriter, Financial Services

4 weeks ago

Cape Town, South Africa HelloKindred Full time
Job Description

Anticipated Contract End Date/Length:12 months with potential to extend
Work set up: Hybrid (3 days in-office, 2 days remote per week)

We are seeking a Senior Copywriter, Financial Services, to be responsible for the planning and execution of marketing activities supporting the objectives developed in strategic marketing plans on a global/regional, segment or product basis. The successful candidate will be able to work with minimal guidance and direction and have the ability to deal with an element of ambiguity.

This position will contribute to the development of content that supports key marketing and brand priorities. All written marketing, brand, and corporate communications will be crafted across multiple channels, supporting customer segments, regional activation, digital platforms, the front-line (sales and account management), and specific account opportunities. The focus will be on ensuring that all written content aligns with the brand TOV and meets the highest standards.

This position will operate within our Client's open and collaborative creative culture. This means all creative is shared early and often with the multi-disciplinary creative community. This will help ensure alignment and consistent evolution of our brand and holistic customer experiences.

What you will do:

  • Develop written marketing content across segment campaigns – including advertising, reports, thought leadership, digital, blog, social, sales enablement and video scripts – to successfully promote and position the company, brand, and products.
  • Develop strong partnerships with different Marketing teams to turn complex data, propositions, and products into compelling stories.
  • Research and quickly understand propositions, products, campaigns in the financial markets space.
  • Drive adoption and accuracy of application of the brand tone of voice and customer-driven narrative, in line with the brand platform.
  • Analyse, interpret and challenge creative briefs.
  • Manage regular edit/review and feedback sessions for agency/freelancer written content.
  • Develop timely and relevant thought leadership, such as white papers, long-form features, client communications, internal and external messaging, that contribute to the successful positioning of the organisation.
  • Leverage the perspectives of key internal and external partners to develop and sharpen the investment perspective in the content created across the business.

Qualifications

  • Experienced writer across the marketing mix: advertising, reports, thought leadership, digital, blog, social, sales enablement and video scripts for B2B audiences across complex subject matter.
  • A good understanding of design, digital media, SEO, and previous experience of working closely with sales and marketing teams.
  • Editorial mindset that seeks to understand what content financial audiences consume and how they like to receive and digest it.
  • Capacity to translate brand and content strategies – in relation to customer propositions and challenges – into tangible creative concepts.
  • Firm grasp of what constitutes valuable content and the ability to make that known and understood by those around you.
  • Ability to swiftly interpret feedback and execute accordingly.
  • Experienced editor of content with the ability to conduct constructive detailed content reviews and deliver constructive feedback.
  • Creativity, intuition, and capacity to identify emerging trends and build relevant content stories based on them.  


Additional Information

Please submit any relevant writing samples/portfolio along with your application/resume.
 

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.

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