Senior Copywriter

1 month ago


Cape Town, South Africa Initiate International Full time

Are you a master wordsmith with a knack for creating compelling stories and engaging content? Our client is on the hunt for a Senior Copywriter in Cape Town who can bring flair, creativity, and strategic thinking to the world of iGaming. If you thrive on crafting memorable copy that resonates with audiences and drives action, this could be the perfect role for you

As a Senior Copywriter, you’ll play a key role in shaping our client’s brand voice, developing high-quality content, and delivering messages that captivate and inspire. From creating punchy ad copy to writing in-depth articles and engaging social media content, you’ll bring the brand to life across multiple platforms, ensuring a consistent and compelling message that keeps players coming back for more.

Your key job responsibilities as the Senior Copywriter in Cape Town will include:

  • Write clear, persuasive, and engaging copy for a variety of channels, including websites, social media, emails, blogs, and in-game promotions.
  • Help shape and maintain a unique, consistent brand voice that resonates with the iGaming audience.
  • Collaborate with marketing and creative teams to develop and execute content strategies that support campaign goals and engage players.
  • Ensure all copy is polished, accurate, and on-brand, reviewing and refining content to maintain high standards.
  • Apply SEO best practices to enhance content visibility and monitor performance metrics to refine and optimize future content.
  • Work with designers, developers, and product teams to bring creative concepts to life and ensure cohesive messaging across all touchpoints.


Requirements

Requirements for this Senior Copywriter job in Cape Town:

  • 5+ years of copywriting experience, ideally in iGaming, tech, or entertainment industries.
  • Ability to switch between various tones and formats, from snappy headlines to detailed articles, without missing a beat.
  • Familiar with SEO principles and how to apply them to create content that ranks and engages.
  • Meticulous with grammar, style, and tone, ensuring every piece of content is perfect before it goes live.
  • Strong communication skills and a collaborative spirit to work effectively with cross-functional teams.

This is your chance to be part of a creative team that thrives on innovation and excellence. Our client offers a vibrant, fast-paced environment where your writing skills can make a real impact. With ample room for growth, exciting projects, and a team that values creativity, you’ll find the support and inspiration to produce your best work yet





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