Strategic Insights Manager

Found in: Talent ZA C2 - 2 weeks ago

Johannesburg, South Africa Performer Recruitment Full time

Introduction

Our client, a Global Manufacturer is seeking a Strategic Insights Manager to join their team. Reporting into the Marketing Director, The Strategic Insights Manager is responsible for delivering comprehensive global and local business, consumer and industry insights across the SEA cluster of markets in order to drive business strategies. Contributor to the strategic planning team during key business periods (business reviews, tactical strategic planning, pricing and Annual Strategic Plan development). Responsible for all Data Reporting, Retail Audits, Consumer Tracking Studies, Research Projects and Incidence data studies, ensuring maximum ROI is achieved from 3rd party service providers. Collaborate with global and local stakeholders to develop business intelligence platforms that provide consistent, reliable and working data that can be used across departments and is aligned to global strategic insights requirements

Duties & Responsibilities

Global/local tracking and reporting:

Work closely with Global Regional and Portfolio Strategy teams on best practice research, tools, audits and market models to support local business KPI tracking and brand performance that is aligned to the global principles and includes value added global insights. Deliver monthly reporting requirements across all markets within the cluster including key KPI's (Volume, SOM) as well as tracking of strategic initiatives, competitor growth and supporting brand boards. Deliver on global reporting requirements and ad hoc requests.

 

Analytics:

Establish the core analytical capabilities for the company to serve all business areas:

  • Oversee the measurement, analysis and reporting of key metrics, developing optimised reports that can be used across departments.
  • Derive consumer insights, from acquisition of data from external sources and marry with internal data to enable analysis, to inform product and business decisions
  • Use analytics and customer insights to understand the performance of products, and use data and analytics to inform decisions around the products
  • Use information to analyze and advised on growth opportunities for white spaces and/or adjacencies to current category and/or segments.
  • Ensure integrity of data is maintained and is received at a consistent high level
  • Ensure accessibility of One Data platform across departments
  • Share commercial and analytical knowledge with team members to contribute to the overall business acumen of the team

 

Consumer Research:

Lead all consumer research requirements as required by the marketing team to gather insights on key brand objectives, portfolio white spaces, consumer insights and segmentation to gain better consumer insights and development of portfolio and brand strategies that are consumer centric and based on market opportunities.

 

Pricing Support:

Develop and maintain local and global pricing tracking tools/reports to evaluate competitor and portfolio in market pricing. Translate findings into commercial pricing models and scenarios that correlate to commercial KPI's and strategies to be considered for business implementation.

 

Business Insights:

Gathering and interpreting of Macro and Micro economic environment as well as key industry indicators to ensure speed to market for changing business environment that allows the business to lead from a competitiveness perspective with tactical initiatives. These insights will also be incorporated into the annual strategic planning process on the basis of a clear understanding of where the organisation and the market is.

 

Agency Management:

Manage 3rd party agencies (Nielsen, Retail Audits, Trackers, Incidence studies and Adhoc research) contract negotiations and processes with agencies to ensure maximum return on investment, quality data/feedback and alignment to global and regional expectations.

 

Strategy Development:

Contribute to the strategic planning process during key business periods, business reviews, tactical strategic planning and Annual Strategic Plan development. Put forward strategic recommendations that enrich the strategic compass of the organisation based on sound market and competitor insights as well as industry knowledge.

 

Cross functional integration:

Work in close collaboration with respective Managers within the Marketing Department, Operational teams as well as cross functional stakeholders including Excom in order to ensure alignment on strategic business requirements.

 

Desired Experience & Qualification

  • Bachelor's degree in business, management, marketing, or a related field.
  • 5-8 years management experience in FMCG Brand marketing, trade marketing, and/or sales functions.
  • Excellent command of written, spoken English. Excellent use of computers and software packages with specific high level of skills in excel and data analytics.

 

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