Segmentation Marketer

3 weeks ago

Sandton, South Africa Initiate International Full time

Join a trailblazer in the online sports betting world, renowned for its innovative approach and commitment to enhancing the customer experience across diverse African markets. With a passionate team based in Johannesburg, this company is dedicated to driving engagement and retention through cutting-edge marketing strategies.

As the Segmentation Marketer in Johannesburg, you will be at the forefront of transforming data into action. This pivotal role is designed for a strategic thinker with a flair for creativity, who thrives on enhancing customer journeys through personalized marketing campaigns. By diving deep into customer behaviour and trends, you will develop targeted strategies that captivate and retain our audience. Collaborating with cross-functional teams, you will utilize A/B testing to refine campaigns and ensure they resonate. Reporting directly to the team lead, your insights will be crucial in adapting to the ever-evolving online betting landscape.

Your key job responsibilities as the Segmentation Marketer in Johannesburg will include:

  • Dive into the depths of customer data to craft insightful segments, tailoring marketing campaigns that hit the mark every time.
  • Develop and implement innovative personalization strategies that make customers feel seen and valued.
  • Design targeted campaigns to bring back lapsing and dormant customers, reigniting their passion for our brand.
  • Manage a cutting-edge marketing technology stack, including CRM systems, data analytics tools, and automation platforms to enhance efficiency.
  • Investigate drop-off points in the customer lifecycle, using insights to optimize user experiences and enhance retention.
  • Ensure every campaign resonates locally, collaborating closely with country experts to tailor messaging.
  • Use advanced analytics tools to uncover customer behavior, preferences, and trends, shaping effective segmentation strategies.
  • Work alongside cross-functional teams to implement dynamic, personalized marketing campaigns that stand out in the market.
  • Design and execute A/B tests to refine strategies, ensuring campaigns continually improve and evolve.
  • Keep a keen eye on key performance indicators, adapting strategies based on real-time data and industry insights.
  • Stay ahead of the curve by monitoring industry trends, competitor activities, and regulatory changes, adapting strategies proactively.
  • Collaborate with the marketing team to weave segmentation insights into broader marketing initiatives, creating cohesive campaigns that shine.
  • Continuously enhance segmentation models, driving efficiency and effectiveness in targeted marketing efforts.
  • Partner with data scientists to leverage machine learning algorithms, unlocking advanced segmentation techniques.

Requirements for this Segmentation Marketer job in Johannesburg:

  • A marketing degree or relevant qualification/experience is essential.
  • A minimum of 3 years in web/eCommerce; experience within the online betting industry is a definite advantage.
  • A solid understanding of the online betting market is critical, with the ability to analyze trends and leverage insights for strategic planning.
  • Demonstrated project management skills to navigate and drive initiatives forward.
  • A strategic and analytical mindset with proven commercial acumen.
  • Exceptional networking skills to engage a diverse range of stakeholders and build lasting relationships.
  • Deadline and target-driven, showcasing strong time management and work ethic.
  • Ability to thrive under pressure and adapt to a rapidly changing environment.
  • Strong organizational, communication, presentation, and facilitation skills for effective collaboration and high-level information sharing.
  • Highly computer literate, with a knack for using technology to enhance marketing efforts.

If you are ready to take the leap and shape customer experiences in the dynamic world of online betting, this is your chance Join a team that values creativity, innovation, and strategic thinking—apply today and make an impact

  • Segmentation Marketing Specialist

    2 weeks ago

    Sandton, South Africa Initiate International Full time

    Job Title: Segmentation MarketerInitiate International is seeking a skilled Segmentation Marketer to join our team in Johannesburg. As a key member of our marketing team, you will be responsible for developing and implementing targeted marketing strategies that drive customer engagement and retention.Key Responsibilities:Develop and execute segmentation...

  • Sales Representative

    7 days ago

    Sandton, South Africa Novo Nordisk Full time

    About the RoleWe are seeking a highly motivated and experienced Sales Representative to join our team at Novo Nordisk South Africa. As a Sales Representative, you will be responsible for promoting and selling Novo Nordisk products to selected targeted customers in the Gauteng and Bloemfontein area.Key ResponsibilitiesDevelop and implement effective sales...

  • Marketing Portfolio Manager

    1 week ago

    Sandton, South Africa FirstRand Bank Limited Full time

    Description Marketing Portfolio Manager III: GTM & Integration Hello Future Marketing Portfolio Manager III: GTM and Integration . FNB Retail Marketing is looking for a dynamic and highly skilled Marketing Portfolio Manager III to join their team. The incumbent will be required to provide strategic partnership to multiple marketing leads by...

  • Marketing Coordinator

    5 months ago

    Sandton, South Africa Marriott International, Inc Full time

    **Job Number** 24030397 **Job Category** Sales & Marketing **Location** Protea Hotel Johannesburg Balalaika Sandton, Maude Street, Sandton, South Africa, South Africa VIEW ON MAP **Schedule** Full-Time **Located Remotely?** N **Relocation?** N **Position Type** Non-Management **Additional Information**:This hotel is owned and operated by an independent...

  • Marketing Portfolio Manager

    2 days ago

    Sandton, South Africa FirstRand Bank Limited Full time

    Description Hello Future Marketing Portfolio Manager II FNB Retail Marketing is looking for a dynamic and highly skill Portfolio Marketing Manager to join their team. The incumbent will be required to provide strategic partnership to relevant Business Unit EXCOs by assessing business needs, offering marketing solutions, advising and directing the...

  • Marketing Strategist

    4 days ago

    Sandton, South Africa Initiate International Full time

    Role OverviewInitiate International is seeking a skilled Promotions Marketer to drive retention marketing strategies and elevate the customer experience in the online casino industry.Key ResponsibilitiesDevelop and implement dynamic offers that showcase segmentation expertise and strategic resource utilization.Manage the lifecycle calendar to ensure...

  • Marketing Consultant

    3 weeks ago

    Sandton, South Africa Discovery Ltd. Full time

    **Business Unit**:Marketing**Function**:Marketing Management**Date**:11 Oct 2024**About Discovery** - Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced...

  • Customer Marketing Lead-1

    3 weeks ago

    Sandton, South Africa FirstRand Bank Limited Full time

    Description Hello Future Customer Marketing Lead FNB Retail Marketing is looking for a dynamic and highly skilled Customer Marketing Lead to join their team and lead the Integrated Financial Services (IFS) portfolio . The successful applicant will be required to provide strategic partnership to Sub-segment Business Unit EXCO, other relevant...

  • National Marketing Director

    1 week ago

    Sandton, South Africa TalentCru Full time

    Job Title: National Marketing ManagerThe National Marketing Manager will play a pivotal role in driving the marketing strategy for TalentCru, a leading academic services provider. This individual will be responsible for developing and implementing marketing plans that promote the company's programs, services, and brand, ensuring alignment with the overall...

  • National Marketing Director

    2 weeks ago

    Sandton, South Africa TalentCru Full time

    Job Title: National Marketing ManagerAt TalentCru, we are seeking a highly skilled and experienced National Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies to promote our college's programs, services, and brand.Key Responsibilities:Brand...

  • Pillar Marketing Lead-1

    1 week ago

    Sandton, South Africa FirstRand Bank Limited Full time

    Description Hello Future Pillar Marketing Lead Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen. As part of our team in FNB Retail / Private Segment Marketing Exco , you will be surrounded by unique talents, diverse minds,...

  • National Marketing Director

    1 month ago

    Sandton, South Africa TalentCru Full time

    Job Title: National Marketing ManagerJob Summary:The National Marketing Manager will be responsible for developing and implementing a comprehensive marketing strategy to increase the college's visibility and attract prospective students. This role will oversee all marketing activities, including brand development, market research, and campaign execution.Key...

  • Marketing Manager

    4 months ago

    Sandton, South Africa Blueion Support Services Full time

    Responsible for the online Casino product, its customers and overall ROI. - Own the monthly and quarterly Casino communication plan and ensure impeccable planning and end to end execution of campaigns (this includes campaign briefing, defining customer segments, brainstorming with copywriters and designers, signing off assets and marketing materials and...

  • Marketing Strategist

    1 week ago

    Sandton, South Africa Initiate International Full time

    Transform Customer Experiences in the Online Betting IndustryInitiate International is a trailblazer in the online sports betting world, renowned for its innovative approach and commitment to enhancing the customer experience across diverse African markets. We're seeking a strategic and analytical Segmentation Marketer to join our team in Johannesburg,...

  • Head: Marketing

    2 months ago

    Sandton, South Africa Absa Bank Limited Full time

    Empowering Africa’s tomorrow, together one story at a time. - With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group. Job Summary To...

  • Operations Manager

    5 months ago

    Sandton, South Africa Tsebo Group Full time

    **About Us**: We are in search an expereinced **Operations Manager for the Automotive portfolio. **The overall responsibility of the Operations Manager is to ensure business retention as well as sustainable growth. The Operations Manager will provide a strategic level of operational support across the brand, ensuring divisional operational standard procures...

  • Promotions Marketer

    3 weeks ago

    Sandton, South Africa Initiate International Full time

    Join the thrill of the online casino industry as a Promotions Marketer in Johannesburg! This pivotal role is designed for a creative and analytical professional ready to elevate the customer experience and maximize value from converted and active casino bettors across South Africa. The Promotions Marketer will be at the forefront of driving retention...

  • Promotions Marketing Specialist

    2 weeks ago

    Sandton, South Africa Initiate International Full time

    Unlock Your Potential as a Promotions MarketerAt Initiate International, we're seeking a talented Promotions Marketer to join our team in Johannesburg. As a key player in our retention marketing strategy, you'll have the opportunity to drive customer engagement, maximize value, and elevate the overall player experience.Key Responsibilities:Craft Compelling...

  • Marketing Manager

    6 days ago

    Sandton, South Africa Jobted ZA C2 Full time

    About the Role We are looking for a dynamic and driven Marketing Manager with a strong grasp of SME marketing, channel marketing expertise, and proven campaign management skills. This role will collaborate closely with the Head of Marketing, the broader marketing team, and key stakeholders across the organisation to enhance brand visibility and drive demand...

  • National Marketing Director

    1 month ago

    Sandton, South Africa TalentCru Full time

    Job Title: National Marketing ManagerAt TalentCru, we are seeking a highly skilled and experienced National Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies to promote our college's programs, services, and brand.Key Responsibilities:Brand...