Head: Marketing

3 months ago

Sandton, South Africa Absa Bank Limited Full time

Empowering Africa’s tomorrow, together one story at a time.
- With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group. Job Summary

To strategically position the Absa Brand in their relevant markets through the development and implementation of innovative and creative marketing strategies and plans for segment/product / sector clusters. Will oversee the performance and support of the Integrated Business Unit Marketing Delivery, covering Campaign Management, Direct Marketing, Below the Line (BTL), Digital Marketing and Events. Responsible for leading and managing the Transactional Banking Business Unit Marketing team and outcomes to ensure enhanced and quality service delivery and business impact. University Degree in Marketing Management or National Diploma in Marketing Management or post graduate Business Management qualification. A Minimum of 10 years Technical Marketing Management and leadership experience in an Investment Banking environment essential

Job Description

Strategy & Planning
- Translating the Absa Group Strategy, Group & CIB Marketing strategies and Business Unit strategy into a marketing plan for the segment/sector/product cluster
- Contribute to the development of marketing plans per segment/sector/product /geography cluster to deliver on Absa Group & CIB strategies by promoting best practices.
- In partnership with business leaders, influence Business unit strategy to deliver on marketing value propositions.
- Develop a segment/sector/product strategy for implementation across business units/clusters
- Plan the resource requirements for the business unit (including people, budget, and systems), negotiate and secure allocation thereof to the business unit and ensure delivery based on the promised business results.
- Agree targets and take accountability for the overall achievement of performance objectives in the business units in terms of cost performance, return on investments, risk, and compliance and governance requirements.
- Act as custodian of the Absa Brand and its sub-brands
- Utilize customer data, insights and market analysis through customer and market research to deliver innovative and value adding marketing solutions to the cluster.
- Create a network of alliances and business partners to optimise the operation of the value chain within the cluster.
- Stay abreast of industry best practices and new/innovative areas of work required for the next level of work.

Integrated Marketing Management and Measurement
- Drive the Integrated Marketing function from brief to final output, working with BU and 3rd Party agencies.
- Drive and ensure all processes, governance and budgets are adhered to, driving successful delivery of all requirements.
- Build clear measurable targets into campaign plans, ensuring accurate reporting.
- Oversee the development of relevant marketing materials in support of product and client solutions activities.
- Oversee the delivery of data analysis to plan and implement targeted marketing activities.
- Work with the digital teams to incorporate ecommerce into the marketing plans.
- Drive the digital marketing, performance marketing activities, focusing on user experience and user-centricity.
- Ensure consistency and relevance of website and microsite use in all marketing plans.
- Ensure the optimization for all SEO/ SEM activities.
- Working with the Digital and Social teams, ensure the social channels are integrated and drive client dialogue and engagement.

Channel Marketing Support
- Work with the Marketing Delivery team to support the Channel Marketing Strategy, participating in providing appropriate channel support across the CIB business
- Participate in identifying the appropriate marketing channels to drive initiatives and ensure optimal results.
- Work with the marketing teams to assist with the successfully execution of channel marketing programs and product launches to raise awareness and/or generate leads/sales.

Relationship and Stakeholder Management
- Develop effective peer relationships, ensuring that every function participates in the delivery of the work.
- Develop strong relationships with business stakeholders to ensure understanding of commercial priorities and requirements.
- Manage relationships with key business stakeholders across Absa supporting the development of cross division income opportunities
- Develop highly effective relationships with key contacts in Legal and Compliance in order to facilitate smooth implementation of legal and regulatory changes.
- Maintain strong relationship with frontline contacts to ensure good understanding of the best way to implement any product or service initiatives internally and externally.
- Work with partnership agencies to develop their knowledge and understanding of

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