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Promotions Marketer

3 months ago

Sandton, South Africa Initiate International Full time

Join the thrill of the online casino industry as a Promotions Marketer in Johannesburg This pivotal role is designed for a creative and analytical professional ready to elevate the customer experience and maximize value from converted and active casino bettors across South Africa. The Promotions Marketer will be at the forefront of driving retention marketing strategies that spark excitement, boost activity rates, and amplify revenue.

Working alongside the CX Team Lead, the Promotions Marketer will dive deep into customer analytics, tailoring communications, innovating interventions, and continuously enhancing conversion and retention rates. This role is all about creatively solving challenges and proposing fresh alternatives that will set the brand apart in the competitive landscape.

Your key job responsibilities as the Promotions Marketer in Johannesburg will include:

  • Craft dynamic, eye-catching offers that showcase segmentation expertise and strategic resource utilization.
  • Take charge of the lifecycle calendar, ensuring the brand rolls out captivating, localized campaigns that resonate with customers.
  • Develop and implement groundbreaking customer promotions that captivate the player base and drive growth through engaging and market-relevant initiatives.
  • Conduct thorough market and competitor analyses to ensure campaigns are not just competitive but truly exceptional.
  • Deliver insightful reporting and analysis on campaign performance, drawing key learnings to refine future strategies.
  • Ensure all product features and verticals are effectively marketed to the right segments, creating tailored experiences that resonate.
  • Drive a customer personalization strategy that enhances the overall player journey and ensures every interaction is memorable.
  • Provide support for other web marketing initiatives, aligning all efforts to achieve the company’s strategic objectives.

Requirements for this Promotions Marketer job in Johannesburg:

  • A Marketing Degree or relevant qualifications/experience.
  • At least 3 years of marketing experience, with a strong focus on the betting or online casino sector.
  • A keen eye for analyzing trends in the casino betting market, with the ability to leverage data in strategic planning.
  • Exceptional presentation skills with a meticulous attention to detail.
  • Proven project management expertise, with a talent for juggling deadlines and managing time effectively.
  • A strategic thinker with a strong commercial acumen and analytical mindset.
  • Excellent interpersonal and negotiation skills across diverse teams.
  • The ability to thrive under pressure and adapt swiftly to the ever-evolving market landscape.
  • High computer literacy and a passion for exploring new technologies and innovative solutions.
  • An unwavering desire to create unforgettable customer experiences—ready to make an impact and bring moments of WOW

If you’re ready to step into a role that combines creativity, strategy, and a passion for customer engagement, apply today and be a key player in shaping the future of retention marketing