Brand Designer

4 days ago

Germiston, South Africa PepsiCo Full time
Overview

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. 

In Sub-Saharan Africa the company’s brands include Pepsi, Weet-Bix, Simba, Lay’s and Liqui Fruit. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands.

Responsibilities

Brand Design in PepsiCo is very hands-on. We make stuff, work with designers, brand teams, consumer insights, media, ecommerce teams and engineers.

We’re especially fond of quick thinkers, problem solvers and good communicators with a well-developed sense of form, proportion, colour and materials both for graphic and product executions.

If that’s you, please keep reading.

The Brand Designer is responsible for the execution of local and regional brand design projects and graphic design within the food and snacks category. Successful candidates will demonstrate superior ability to drive design projects from ideation with senior design managers, thru concept development, refinement, and execution. Creating high quality brand design solutions by directly executing design and leveraging internal/external design resources. The designer must be able to Visualize and articulate his/her creative thinking.

Brand designers:

The main objective of this role is to execute brand design projects across a specific product portfolio. This means planning, organizing, and implementing consistent design principles and production processes to ensure that the design/production guardrails are met.

Takes ownership of the visual identity for specific brands in the portfolio, working in collaboration with the Design Manager, Design Director, brand teams and marketing. They work closely with global GSG for approvals and collaboration. Generate creative design proposals (visions, scenarios, concepts) visualize the desired output and share it with internal and external team members. Participates in research activities and effectively translates customer needs into actionable design requirements and apply those requirements into design solutions. Responsible for driving to final design recommendations, decisions and design approval to enable artwork execution / production phases. Ensure thorough consideration of all project variables and that the final solution will perform as planned. Qualifications English language proficient (written and spoken) Extraordinary design taste and skill Extraordinary ability in using the Adobe Creative Suite software ( 3D software is a Plus) Ability to work in dynamic work environment; is comfortable with risk and uncertainty Effectively communicates with internal & external stakeholders across all levels Works well with others to deliver results; keeps others informed to avoid unnecessary surprises Capability to develop and visualize concepts through hand sketching or computer software An incurable curiosity relating to all design things Great passion for new and creative trends Highly collaborative Team oriented, brainstorming sessions or presenting in front of other team members Ability to work smoothly with a fast-paced interdisciplinary team. Demonstrate clear “point of view” relating to their design Open and optimistic with entrepreneurship Can work under pressure Portfolio required.

“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"

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