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Salesforce Cloud Marketing Campaign Specialist

4 months ago

Centurion, South Africa WNS Global Services Full time
Job Description

• Design, build and refine email communications that support internal and external digital campaigns and ongoing requests from the business.

• Collaborate with cross-functional teams to coordinate featured assets and content.

• Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing

.• Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement.

• Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications

• Perform QA testing to ensure links, images, segmentation lists, and dynamic content function properly and email renders accurately across various email clients.

• Measure and improve performance characteristics such as open rate, click-through rates, and content engagement using A/B testing and various other methods

.• Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives

.• Utilize HTML, CSS, SQL and/or AMPscript to develop customized email templates and landing pages that maintain Jaguar Land Rover’s brand and style guidelines.

• Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects.

• Support digital acquisition and data capture strategies, as well as audience list and database management and integrations.

• Monitor and respond to email deliverability issues and ensure adherence to email compliance and spam regulations.

• Analyze email campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations.

• Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform.

• Serve cross-functional roles with Corporate Communications as needed or assigned.


Qualifications

• Bachelor’s degree/Diploma required, preferably in marketing, communications or related field

• 2 years of experience in email marketing/digital design with a marketing automation system required

• Enterprise level experience with Salesforce.com and Salesforce Marketing Cloud preferred

Salesforce Marketing Cloud email certification preferred

• Automotive industry experience preferred

• Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus

• Knowledge and Skill Requirements/Specialized Courses and/or Training:

• Knowledge of email marketing best practices and industry best practices.

• Ability to think critically, identify solutions and deliver recommendations based on data and analysis.