Salesforce Cloud Marketing Campaign Specialist

3 weeks ago


Centurion, South Africa WNS Global Services Full time

**Company Description**
WNS (Holdings) Limited (NYSE: WNS) is a global Business Process Management (BPM) leader. WNS offers business value to 400+ global clients by combining operational excellence with deep domain expertise in key industry verticals, including Banking and Financial Services, Consulting and Professional Services, Healthcare, Insurance, Manufacturing, Retail and Consumer Packaged Goods, Shipping and Logistics, Telecommunications, Travel and Utilities. WNS South Africa has been in operation since 2003 and built a reputation as the industry leader for Business Process Outsourcing (BPO) in South Africa, with a growing footprint into Africa. We are a strategic partner for delivering a full range of basic to complex processes from our eight delivery centers across South Africa, employing 4000+ people.Why join us?We promise our employees to experience role clarity, coaching and mentoring, professional development and structured career path through our 5 people promises and keeping employee experience at the core. Experience the culture of outperformance, engagement, celebration and also contribute to society through our WNS Cares Foundation, where you have the opportunity to support meaningful initiatives and make an impact in the community.
- Collaborate with cross-functional teams to coordinate featured assets and content.
- Implement innovative designs and solutions, including mobile-responsive designs, to help make assets more visually appealing and enhance usability and engagement.
- Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications
- Measure and improve performance characteristics such as open rate, click-through rates, and content engagement using A/B testing and various other methods
- Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives
- Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects.
- Support digital acquisition and data capture strategies, as well as audience list and database management and integrations.
- Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform.
- Serve cross-functional roles with Corporate Communications as needed or assigned.

**Qualifications**
- Bachelor’s degree/Diploma required, preferably in marketing, communications or related field
- Automotive industry experience preferred
- Intermediate knowledge of HTML, CSS, SQL and/or AMPscript a plus
- Knowledge and Skill Requirements/Specialized Courses and/or Training:

- Ability to think critically, identify solutions and deliver recommendations based on data and analysis.



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