Social Media Manager

Found in: Talent ZA C2 - 2 weeks ago

Johannesburg, South Africa Old Mutual Full time

Description

The Social Media Manager is responsible for the development of Old Mutual’s online expression,
organic presence, and overall growth and maintenance of a favourable brand on social media channels.
This role will drive social media engagement and grow our online community by managing the
consumer’s view and experience of the Old Mutual brand. The role will contribute to thought leadership,
stimulate innovative thinking and distil clear social media (web & mobile) guidelines, marketing
strategies and plans.

The incumbent will work closely with Brand teams, Human Capital, Digital and
Performance Marketing Managers, Campaign Managers, Community Managers, Segments and Advisors
to deliver on objectives. As the CoE, you will be expected to provide best practice, and thought
leadership ensuring the delivery of best-in-class Social Media strategies, Content Production, Asset
Management, Organic Social Campaign management, Live Event coverage, and Reporting. This position
is best suited to someone who is a knowledgable Social Media practitioner, who also has experience
working with creative teams and managing cross-functional projects with tight delivery deadlines. They
must be able to plan, prioritize and co-ordinate activities across the enterprise, as well as communicate
effectively.

Responsibilities:

• Own the creation, socialisation and management of the Group’s Social Media style guide, policy
and best practice guidelines to protect the brand’s security, reputation, privacy and legal
interests on social media channels. The style guide will inform the way Old Mutual approaches
different social media content to influence how users perceive our brand.
• Contribute to the development of an integrated social media marketing strategy for Old Mutual
that answers to the overall business strategy, brand strategy and segment strategy
requirements.
• Design and deliver a co-ordinated process where all aspects of the agreed social media
marketing strategy are implemented to ensure an integrated brand experience.
• Collaborate with marketing colleagues to amplify traditional marketing campaigns through social
media; monitor engagement and interactions and stimulate conversations that interest the
audience and help deliver the marketing strategy ensuring that social media and traditional
marketing strategy and activity is integrated and leverages one another.
• Work collaboratively across Old Mutual to recommend social media marketing strategies in order
to drive traffic, increase customer acquisition, engagement, retention and revenue.
• Collaborate with marketing teams enterprise-wide to plan effective and engaging always-on
(AO) content for social media channels. Manage the scheduling of content / event production in
order to avoid conflicts and to ensure optimal use of team resources.
• Identify best-in-class briefing, production and scheduling processes, and entrench these within
cross-functional teams.
• Work with relevant Lines of Business/segments to build social media communities off the
platforms they provide and engage in interactive conversations with customers & stakeholders.

• Facilitate delivery by helping subject matter experts within the team to properly interpret briefs
and distil objectives.
• Conduct competitor research and monitoring, including researching the industry, platform and
technology developments and identifying opportunities to innovate.
• Monitor, identify and report on topical issues and themes currently being discussed on social
media relevant to the market and Old Mutual brand.
• Work with the Analytics team as and when required to define and refine social media KPIs and
value, including impact on brand affinity and sales conversion from social media interactions.
• Implement and adhere to governances and policies across Old Mutual to ensure that all social
media marketing activities are compliant to agreed protocols, standards and rules.

Requirements:

• Business or Marketing Degree and Social Media Marketing Diploma or the equivalent.
• Minimum of 5 years demonstrated, relevant experience working in a social media marketing
environment and complex organization (preferably in the financial services industry however not
mandatory).
• Experience working in a collaborative multi-disciplinary team within an interactive process.
• Ability to build relationships and partner cross-functionally, cross-enterprise and manage
stakeholders at different levels.
• Self-starter with outstanding organizational skills and ability to track multiple dependencies (3-
5) going on all at once.
• Ability to thrive in a fast-paced environment, comfort in a dynamic and fast-moving work
environment.
• Excellent communication skills; ability to communicate complex messages in simple language for
better buy-in and tell a compelling story.
• Excellent interpersonal skills.

Skills

Education

Advanced Diploma In Marketing: Marketing And Business Management

Closing Date

17 April 2024

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