Social Media and Content Specialist

4 weeks ago

Pretoria, South Africa Invictus Education Group Full time

Are you a social media enthusiast, love writing and have a flair for creativity? We're seeking an open and honest, committed, and proactive, Social Media and Content Specialist to join our team. In this role, you'll be responsible for:

·        Develop engaging and persuasive content for PR press releases, media articles, website blogs, social media, and many more.

·        Collaborate with various departments to define messaging needs and create tailored content.

·        Research industry trends and incorporate relevant information into your writing.

·        Edit and proofread content to ensure accuracy, clarity, and consistency.

·        Contribute to the development of creative communication strategies and campaigns across multiple platforms and channels. 

·        Maintain a consistent brand voice across all platforms and materials.

The Summit team is looking for someone with a passion for crafting compelling content and a keen eye for detail.  You should have experience in social media management, have strong analytical skills, and the ability to multitask effectively.  A sound background of paid social media advertising and excellent copy writing skills are essential.

Join our dynamic team and be part of a collaborative work environment where your creativity and innovation are valued.

 



Requirements


·        Degree in Communication or Journalism

·        4-5 years copy writing experience across business and consumer brands.

·        Proven experience as a writer, preferably in a PR or communications setting.

·        Exceptional writing, editing, and proofreading skills.

·        Ability to adapt writing style to different audiences and formats.

·        Strong research skills and attention to detail.

·        Excellent time management and organisational skills.

·        Ability to work both independently and as part of a team.

·        Proficiency in using content management systems and social media platforms.

·        Passion for digital marketing, photography, design and media

·        Own reliable laptop

Desirable Programme Knowledge:

 

·       LinkedIn

·       Meta Business Manager

·       YouTube

·       Experience with CRM automation (advantageous)

 

Responsibilities:

 

·       Develop and execute social media campaigns for the Summit brand.

·       Plan, implement, and monitor brand's social media presence using Social Media Management software

·       Competitor analysis and monitoring

·       Improve brand awareness and reputation while creating engagement with the community.

·       Utilize various tools and platforms to determine the best strategy to publish and optimize campaigns.

·       Develop Ad Schedules for paid social media campaigns.

·       Analyse campaign performance and report insights for optimisation.

·       Stay up to date with social media trends and best practices.



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