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SEO Specialist

4 months ago

Johannesburg, South Africa Careers Full time

EyeCarePro, a leader in digital marketing for eye care professionals, is seeking a proactive and detail-oriented SEO Specialist to join our award-winning team. With five consecutive EyeVote Awards for Online and Social Media Marketing Services, our commitment to excellence and innovation is evident. We thrive on meaningful collaboration, empathy, and a data-driven approach to deliver client-focused value. If you are passionate about SEO and eager to grow in a supportive, forward-thinking environment, we want to hear from you.

Key Responsibilities:

Execution of SEO Strategies:


  • Implement SEO strategies outlined by the SEO Strategist, including on-page optimization, technical SEO fixes, content optimization, and link-building activities.

  • Ensure all SEO efforts align with the goals and objectives set by the SEO Strategist and the client.


On-Page Optimization:


  • Optimize website content, meta tags, headers, and other on-page elements according to the guidance of the SEO Strategist.

  • Conduct keyword mapping and ensure proper keyword usage throughout the website.

  • Create HTML markup, schema markup, and structured data to enhance search engine understanding of website content.


Technical SEO Implementation:


  • Execute technical SEO recommendations, such as improving site speed, fixing crawl errors, optimizing site architecture, and implementing structured data markup.

  • Collaborate with developers to implement technical fixes and enhancements on the website.


Link Building:


  • Execute link-building strategies, including outreach to relevant websites, guest blogging, and participation in industry directories.

  • Monitor and analyze backlink profiles to identify opportunities for high-quality backlinks and disavow toxic links.


Competition Analysis:


  • Compile data and information on competitors' websites and SEO strategies to identify strengths, weaknesses, and opportunities.

  • Provide insights and recommendations to improve the client's SEO performance.

Keyword Research and Analysis:


  • Assist in keyword research by identifying new opportunities, analyzing search trends, and evaluating keyword competitiveness.

  • Suggest adjustments to keyword targeting based on ongoing analysis and performance data.


Monitoring and Reporting:


  • Compile data and prepare reports to track progress against KPIs and provide insights for optimization.

  • Provide reports for SEO Strategists and Client Strategists/Marketing Managers when requested.


Continuous Learning and Development:


  • Stay updated on the latest SEO trends, algorithms, and best practices through self-learning, training sessions, and industry publications.

  • Attend webinars and training sessions to enhance knowledge and skills in SEO and digital marketing.


Off-Page Optimization:


  • Create, claim, and optimize Google Business Profiles (GBP) to maintain updated information and content.

  • Manage updates to off-page listings like Yelp, GBP, Bing, and Apple Maps for consistent and accurate client information.

  • Develop post calendars for scheduled posts on GBPs.


Required Skills/Qualifications:


  • Bachelor's degree in Marketing, Communications, or a related field preferred or 1-2 years of experience in SEO or digital marketing.

  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, etc.

  • Must be able to work EST hours.


Preferred Skills/Qualifications:


  • 1-2 years of experience

  • Strong analytical skills and attention to detail.

  • Excellent communication and collaboration skills.



Join EyeCarePro and be a part of a team that champions a culture of continuous learning, innovation, and improvement. Our proactive reliability and commitment to personal and professional development are key to our sustained success and industry recognition.

If you don't hear back from us in 2 weeks consider your application unsuccessful.