SEO Specialist

5 months ago

Johannesburg, South Africa Recruitment Matters (Pty) Ltd Full time

Our client is looking for a SEO Specialist to join their team.

**Responsibilities**:

- Managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
- Managing all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
- Operational
- Developing and executing SEO strategies
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Review technical SEO issues and providing recommendations.
- Track, report, and analyze website analytics, initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Conducting SEO audits including content, technical and UX
- In-depth experience with website analytics tools such as Google
- Analytics, Google Tag Manager, Google Data Studio, Google Search
- Console, SEMRush/Ahrefs or similar
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization.
- Research and implement search engine optimization recommendations.
- Research and analyze competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Assisting with any other tasks that may be required for the smooth running of the department.

**Key Skills**:

- Work in a professional manner both internally and externally that is respectful to all customers; internally across all cultures and reporting structures.
- Ensure that your behaviour is consistently in line with “Antonio’s Rules of Engagement” and our client's core values of:

- Integrity.
- Teamwork.
- Customer Centricity.
- Partnership.
- Innovation and Creativity.
- Sustainable Value Creation.
- Always maintain leadership attributes.
- Experience in website optimization, SEO, website performance, and analytics.
- Strong knowledge of SEO best practices and current search engine algorithms.
- Proficiency in tools like Google Analytics, SEMrush, Ahrefs, or similar SEO software.
- Exceptional analytical and problem-solving skills.
- Excellent communication skills and the ability to work both independently and in a team.
- A self-leader who is adept at managing your capacity + prioritizing your work.
- But also (and very importantly) someone who is highly communicative + keeps the team up to date on the work you’re doing, that affects their work.
- Experience improving site security + making Web/SEO optimizations.
- Strong knowledge of coding languages including HTML/HTML5, PHP, CSS, JavaScript, JQuery, + AJAX.
- Experience with A/B and multivariate experiments.
- Working knowledge of HTML, CSS and Javascript development and constraints.
- Knowledge of ranking factors and search engine algorithms.
- Good collaboration and communication skills.
- Great time management and multi-tasking skills.
- Excellent English both written and verbal communication skills.
- Attention to detail paramount.
- Deadline driven.
- Effective timekeeping.
- Ability to prioritize.
- Coping with pressure and setbacks.
- Ability to take full responsibility and accountability.
- Team player.

**Qualifications**:

- Degree in Computer Science, or related field.
- 3-5 years in software design.

**Job Types**: Full-time, Permanent

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