SEO Specialist

5 months ago

Johannesburg, South Africa #HelloYes Marketing Full time

Role summary
An SEO specialist is a digital marketing professional responsible for improving a website’s ranking in search engine results pages (SERPs). They achieve this by implementing strategies that make the site more attractive to both search engines and users.
Key responsibilities
Audits and health checks
Know how to perform in-depth SEO audits for both technical and marketing departments
Regularly reviewing and analysing client sites for areas that can be improved and/or optimised
Able to supply clear and compelling competitor audits/analysis
Supply complete audit documents with supporting material like segmented URL lists
Strategies
SEO-specific strategies for client brands including but not limited to ranking, content, backlinking or KWR strategies
Supply clear and well-prepared optimisations, recommendations and/or proposals
Supporting digital strategy with research, competitor analysis and campaign strategy
Research
**Keyword research**: Identifying powerful keywords to drive the most valuable traffic
Analysing keywords and SEO techniques used by competitors
Proactively researching best practices and the most up-to-date thought leadership available to provide thought leadership and training to others
Implementation
Create SEO content when required i.e. URL Naming Conventions, Metadata, H1 Tags etc. Assist with writing, testing and/or improving powerful calls-to-action to convert visitors
Writing and/or editing websites and other content with effective keywords when required
Assisting and/or inputting to website structures like Site Maps, User Journeys and/or Wire Framing
Ability to reach out to toxic back-linking sites to resolve and improve the quality ranking
Work well with development, IT, and Social departments for effective implementation
Good understanding of the SEO limitations of the most common CMS platforms and workarounds thereof
Reporting
Reporting skills and data analysis
Preparing detailed strategic reports that contain clear insights and actions
Regular visibility reports for existing clients and liaise with relevant IT departments for effective resolution and/or implementation
Escalate urgent issues with regards to ranking, channel updates, competitor activity or site malfunctions affecting SEO visibility
Key requirements
Three years’ experience in SEO (at the agency level - organic preferred)
Understanding of digital marketing best practices
Prior experience in content marketing, content growth and SEO
Working knowledge and/or training of search engine optimisation practices
Working well in high-pressure situations and thinking on the fly
Outstanding ability to think creatively and strategically along with the ability to identify and resolve problems
Excellent verbal and written communication skills
Ability to work within a team and independently
Experience with the latest tools, apps and systems relevant to the role i.e. Screaming Frog, SEMRush, Woorank, Search Console GA4 and Google AdWords
Relevant Google certifications are an advantage
Strong organisational, time management, and analytical skills
Get in touch

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