Sales Development Representative

3 days ago

Cape Town, Western Cape, South Africa The Legends Agency Full time R240 000 - R276 000 per year


Sales Development Representative (SDR)

Join a fast-growing SaaS company driving digital transformation in UK healthcare

Cape Town (Gardens) | 9am - 5pm UK Hours | R20,000 - R23,000 per month

About Our Client

Our client is an independent RPA SaaS business transforming NHS and primary care operations through intelligent automation. Their flagship suite streamlines critical admin tasks such as pathology filing, Docman management, and repeat prescription processing allowing healthcare professionals to focus more on patients. Recognised for innovation, the company is part of the NHS & UK Government-funded HIN Launchpad programme.

The Role: Sales Development Representative (SDR)

As an SDR, you will be the first point of contact for potential clients, GP practices, Primary Care Networks (PCNs), and Federations. Your goal is to generate qualified leads, nurture relationships, and set up discovery calls for Account Executives. This is an excellent opportunity for a proactive, tech-savvy individual eager to make an impact in the healthcare technology space.

Key Responsibilities

  • Identify and research potential clients within the NHS and primary care sector using tools like LinkedIn and CRM systems

  • Engage prospects through cold calls, personalised emails, and social media to introduce automation solutions

  • Qualify leads based on practice size, needs, and readiness for automation

  • Schedule meetings for Sales Executives with qualified leads

  • Maintain accurate and up-to-date CRM records, ensuring timely follow-ups

  • Stay informed on NHS trends, policies, and competitor offerings

  • Collaborate with sales and marketing teams to align outreach strategies and improve lead quality

About You

  • 1-2 years of experience in sales, lead generation, or customer-facing roles (healthcare or tech industry preferred)

  • Strong verbal and written communication skills with the ability to engage healthcare professionals

  • Proficient with CRM systems (e.g., Salesforce, HubSpot) and Microsoft Office Suite

  • Highly adaptable, organised, and motivated to work in a fast-paced environment

  • Resilient, results-driven, and eager to grow within a mission-led organisation


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