Associate Director of Sales

7 days ago

Cape Town, Western Cape, South Africa In The City Hospitality Full time R324 000 - R480 000 per year

About Us:

ITC Hospitality Group is a fast-growing CBD-based and privately owned property letting and management company that has been in the industry for 20 years. We are seeking an outgoing, energetic, and professional to be the face of our brand and ensure every guest enjoys an exceptional stay.

Purpose of the Role

The Associate Director of Sales (ADoS) supports the Director of Sales by implementing strategic sales initiatives, managing daily operations, and leading the sales team. This role serves as the link between strategic planning and operational execution, ensuring alignment, team performance, and contribution to overall revenue growth.

Key Responsibilities

  • Implement and execute the Director of Sales' strategic initiatives across all sales functions.
  • Lead, coach, and motivate the sales team to achieve individual and departmental targets.
  • Identify and pursue new business opportunities to drive revenue growth.
  • Develop actionable sales plans and ensure consistent follow-through.
  • Monitor performance metrics, analyze results, and report progress to the Director of Sales.
  • Collaborate with marketing, operations, and finance teams to maximize revenue potential.
  • Ensure seamless communication and alignment between departments.
  • Address operational challenges promptly while maintaining team engagement and morale.
  • Support the Director of Sales in forecasting, budgeting, and strategic planning.
  • Uphold brand standards and ensure consistent representation across all sales channels.

Who We're Looking For

  • Experienced sales professional with a proven track record in hospitality or related industries.
  • Strong leadership, coaching, and team management capabilities.
  • Strategic thinker with excellent communication, negotiation, and collaboration skills.
  • Results-driven, organized, and proactive in identifying and solving problems.
  • Adept at balancing strategic oversight with hands-on operational management.

Hierarchy & Collaboration

  • Reports To: Director of Sales (DOS)
  • Manages: Sales Manager, Reservations Manager, Social Media Manager, Reservations Intern
  • Role Focus: Acts as the bridge between the DOS's strategic vision and the team's operational execution.
  • Collaboration: Works closely with all departments to ensure cohesive revenue strategies and operational alignment.
  • Leadership Scope: Maintains alignment with the DOS while leading the team on a daily operational level to achieve business objectives.

Qualifications & Experience

Education:

Bachelor's Degree or National Diploma in Sales, Marketing, Business Administration, or Hospitality Management (required).

Experience:

  • Minimum of 5–7 years' experience in hotel or hospitality sales, including 2+ years in a leadership or supervisory capacity.
  • Demonstrated success in achieving revenue growth and managing high-performing teams.
  • Strong understanding of hospitality market trends, corporate and leisure segments, and key account management.

Employee Benefits:

  • Provident Fund contribution.
  • Medical Insurance coverage.
  • Opportunity for career growth within a leading 4 & 5-star hospitality group.

Why Join Us:

  • Be part of a dynamic, guest-focused team in Cape Town.
  • Work in a professional environment that values excellence and teamwork.
  • Enjoy competitive benefits alongside your salary.

Please note: If you have not heard from us after two (2) weeks, consider your application unsuccessful.

Job Type: Full-time

Pay: R27 500,00 - R40 000,00 per month

Work Location: In person

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