Manager/Marketing

• Location: Cape Town, Hybrid - 2 days in-office/week
• Annual Salary: R746,500

Join our innovative, global team using technology to transform the way the social sector engages with data. We run on passion, blending diverse skill sets and experiences with a collective mission to help social impact organizations tackle challenges and achieve greater impact globally. We're a self-motivated, creative group that encourages all staff to push their own boundaries and drive the company in exciting new directions. As a social enterprise and certified B Corporation, we reinvest a majority of our profits in our growth and continued pursuit of our mission and vision.

Position Overview

The Marketing Manager is responsible for helping grow Vera's business by proactively driving demand generation and thought-leadership activities aligned with Vera's global strategic objectives. You will have the opportunity to develop, present, and execute the company's marketing strategy and to create dynamic, engaging campaigns that increase brand awareness and engagement. You will also manage our Marketing team of three to support all aspects of Vera's marketing portfolio, including brand positioning, content marketing, event marketing, email marketing, SEO/AEO, and social media marketing.

This is a hands-on, global role with a primary focus on content generation. It will allow you to gain experience in the operations of a growing social enterprise, working closely with staff across the company to enable sustainable growth. We're looking for someone who demonstrates excellent attention to detail, strong communication skills, time management, creativity, and a willingness to learn. The ideal candidate will be a strong writer with a demonstrated ability to coordinate competing priorities with finesse, professionalism, and enthusiasm. 

Primary Responsibilities:

• Develop and execute Vera's overall marketing strategy – understanding the company's value proposition and ideal customer profiles, identifying key metrics, and implementing marketing activities
• Build and maintain a content calendar that integrates campaigns, product launches, and thought leadership initiatives and drive drive brand awareness and engagement
• Write and edit high-quality blogs, newsletters, white papers, case studies, social media posts, and website copy that speaks to Vera's expertise in digital transformation, impact measurement, portfolio management, etc.
• Showcase customer success stories through content marketing, video marketing, event marketing, and webinars
• Lead and mentor a team of three marketing specialists (web development, design/social, and digital)
• Maintain events calendar; propose and secure speaking engagements
• Conduct market research on competitors and industry trends
• Build and maintain strategic partnerships and lead joint marketing activities
• Support and enhance sales collateral and content
• Prepare and present regular reports on leads, opportunities, etc.

Qualifications and ExperienceEssential

• 5+ years of marketing and communications experience
• BA/BS or other undergraduate degree
• Experience working in the social sector
• Proven people management experience, fostering collaboration, accountability and professional growth within the marketing team
• Exceptional storytelling, writing, and editing skills, with a knack for translating technical or complex ideas into clear, inspiring narratives
• Ability to align content with the company's brand voice, mission, and social impact goals.
• Proven ability to develop and execute multi-channel content strategies (blog, email, social, video, website, etc.) that drive engagement and lead generation
• Natural relationship builder who can work effectively across different subject areas, time zones, and cultures, and thrives within a matrix organization
• Proven experience in effectively driving consensus across diverse teams in multiple departments, time zones, and functions with individual priorities
• Excellent influencing and communication skills to have an impact with senior stakeholders, as well as demonstrating a thorough understanding of the organization's strategic business drivers
• Excellent project management skills and acute attention to detail
• Data-driven mindset with strong analytical ability and experience in capturing, analyzing, and delivering recommendations based on ROI data
• Curiosity and problem-solving skills – do problems slow you down or drive you to seek solutions?
• Excellent time management and organizational skills with an ability to balance conflicting priorities effectively
• Ability to work independently as well as collaborate as part of a dynamic team
• Strong critical thinking, creativity, and can pivot on the fly
• Flexible, resourceful, and proactive; commitment to learning and growth
• Experience in visual arts/graphic and/or web design (WordPress, Canva, Photoshop)
• Fluency in English (written and verbal)
• Authorization to work in South Africa

Desired

• Passion for software-as-a-service, platform-as-a-service and innovative thinking
• Experience with the platform, visualization tools (Power BI, Tableau), and/or AWS
• Experience deriving business insights from market research, internal data, and other sources
• Experience with SEO and AIEO
• Fluency/proficiency in additional language(s)