Retail Media Specialist

1 week ago

Cape Town, Western Cape, South Africa Pick n Pay Full time R250 000 - R500 000 per year

It's fun to work in a company where people truly BELIEVE in what they're doing

To act as the subject matter expert and operational lead for one of Pick n Pay's core retail media pillars: In-store, Digital, or Loyalty. The Retail Media Specialist plays a pivotal role in supporting campaign execution, insight delivery, performance optimisation, and innovation across their focus area, helping deliver high-impact campaigns that drive value for brands, customers, and the business.

Minimum requirements

Bachelor's degree or diploma in Marketing, Advertising, Digital Media, or related field

2–4 years' experience in media planning, omnichannel campaign management, or instore POS production

Retail, agency, or FMCG experience an advantage

Strong operational and project management skills

Google Ads, Meta, or ad tech certifications (digital specialist) advantageous

Competencies

Cognitive 

Analytical thinking 
Attention to detail 
Interpersonal 

Collaboration 
Customer focus 
Functional 

Media operations 
Reporting & analytics 
Communication 

Clear written communication 
Presentation skills 
Leadership 

Initiative 
Solution-oriented mindset

Campaign Support & Execution 
Support the Retail Media Manager with campaign briefing, planning, trafficking, and reporting within your specialisation. 
Own the operational detail to ensure campaigns go live accurately and on time. 
Partner with GIG Retail and other execution partners to ensure seamless delivery and SLA adherence. 
Expertise & Enablement 
Act as the go-to expert for your area, whether it's in-store formats, digital media, or Smart Shopper activations. 
Provide internal education and training to sales teams, commercial partners, and agency stakeholders. 
Develop playbooks, guides, and frameworks to standardise best practice.

Data, Insight & Optimisation 
Analyse campaign data and performance in your area, identifying trends and areas for improvement. 
Share insights with internal and external stakeholders to influence media planning and renewals. 
Use tools such as Mediametrics, DataOrbis, and PnPIQ (where relevant) to build actionable performance stories. 

Innovation & Product Development 
Identify opportunities to improve and innovate media products and operational processes. 
Collaborate with product, data, and creative teams to launch and refine offerings. 
Benchmark against market best practice to inform enhancements. 
Deep knowledge of print POS, digital screens, radio, and on-shelf formats. 
Understand store operations, compliance, and execution workflows. 
Partner closely with GIG, Daymon, VF, and Mediametrics. 
Digital Specialist 

Expert in onsite search, display, offsite (social, programmatic), and audience targeting. 
Work with GIG,  Mobiclicks and OSMOS digital ad tech platforms. 
Monitor delivery, optimise campaigns, and drive eComm traffic/conversions. 
Loyalty Specialist 

Smart Shopper expert - understand points mechanics, personalised offers, and club campaigns. 
Collaborate with Loyalty, Commercial, and CRM teams. 
Focus on Loyalty competitions, 1P data targeting, measurement, and cross-channel

Closing date: 29 September 2025

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us

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