Senior Direct Marketing Specialist

Job Description

Hello Future Senior Direct Marketing Specialist

Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.

As part of our talent team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now's the time to imagine your potential in a team where experts come together and ignite effective change.

Are you someone who can:

• The Senior Direct Marketing Specialist oversees the planning, execution, and optimization of direct marketing campaigns. They create targeted strategies to engage customers through channels such as email, direct mail, and digital platforms.
• To design, enhance and deliver multiple franchise or segment direct marketing activities and processes in order to deliver on unique and evolving business requirements underpinned by best practice to continuously enhance service delivery.
• Develop, encourage and nurture collaborative relationships across area of specialisation.
• Develop insights into situations and apply innovative solutions to make organisational improvements to the BTL environment.
• Translate marketing strategies and campaigns into actionable Direct Marketing campaigns and initiatives aligned to strategic objectives and with specific performance measures and control systems to track.
• Develop, encourage and nurture collaborative relationships across business areas and across the group.
• Manage team performance in achievement of business objectives.
• Participate in planned activities that are appropriate for own development.
• Compile reports that track progress and guide business to make informed decisions.
• Manages risks in own area of responsibility.
• Provide subject matter expertise and thought leadership in area of expertise.
• Ensure development and continuous value add improvement to operational processes.
• Implement and deliver on approved projects within budget from inception to close.
• Execute on an integrated BTL marketing and media, direct marketing and content marketing strategy that ultimately result in profitable growth across all segments, product houses and channels.
• Build working relationships across teams and functional lines to enhance work delivery, collaboration and innovation.
• Creates solutions to meet customer demands to deliver internal and external customer service excellence through adherence to quality service standards.
• Identify and utilise opportunities for revenue growth to deliver on sales targets.
• Control expenditure and identify process improvements to contain and reduce costs.

You will be an ideal candidate if you:

• Minimum Qualification - Relevant B Degree
• Experience - 5 years' experience in a similar environment
• Strong Knowledge - Campaign Management
• Audience Segmentation
• Creative Development
• Budget Management
• Performance Analysis
• Cross-Channel Coordination
• Vendor Management
• Strong Innovation and Adaptation experience

You will have access to:

• Opportunities to network and collaborate.
• Challenging Work
• Opportunities to innovate.

We can be a match if you are:

• Curious & courageous - you are driven by always wanting to know more and learn more and you are brave enough to
• Obsessed with mastery - you know what it takes to become good at what you do and are constantly pushing yourself to do it.

Are you interested to take the step? We look forward to engaging with you further. Apply now

Job Details

Take note that applications will not be accepted on the below date and onwards, kindly submit applications ahead of the closing date indicated below.

17/11/25

All appointments will be made in line with FirstRand Group's Employment Equity plan. The Bank supports the recruitment and advancement of individuals with disabilities. In order for us to fulfill this purpose, candidates can disclose their disability information on a voluntary basis. The Bank will keep this information confidential unless we are required by law to disclose this information to other parties.