Influencer Marketing Specialist

Full-Time inJohannesburg, ZA -Remote (any location) -Marketing

Influencer Marketing Specialist

Pronto Pilates is redefining boutique fitness with premium, on-screen Pilates classes delivered in beautifully designed, self-service studios. Open from 5:15am until late, we offer members an elevated Pilates experience that fits seamlessly into their day — at an unbeatable price point.

About the Role

We're looking for a creative, organised, and results-driven Influencer Marketing Specialist to bring our brand to life through local voices, creators, and aligned partnerships. From micro-influencers and wellness advocates to boutique brands and content collabs, you'll source, brief, manage, and amplify partnerships that drive both reach and real conversions.

This role plays a key part in helping the team deliver on core KPIs, including:

• 1,500+ pre-registrations before launch
• 100+ launch party attendees
• 300+ founding members at launch
• 480 members within 6 months

This role is ideal for someone who understands how influence actually works — not just likes and follows, but referrals and member acquisition. If you're equal parts relationship-builder and campaign manager, this is your chance to help grow one of the most innovative fitness brands on the market.

Key Responsibilities

Influencer Sourcing & Relationship Management

• Identify and engage local creators, micro-influencers, and brand-aligned advocates in key studio markets
• Manage inbound and outbound influencer outreach — including briefs, product seeding, and follow-ups
• Build long-term relationships with repeatable, high-performing partners
• Develop and manage influencer and ambassador programs with clear, trackable incentives
• Coordinate studio visits, trials, and content opportunities with creators

Campaign Execution & Tracking

• Brief influencers with clear messaging, brand guidelines, and creative prompts
• Track influencer performance across KPIs: reach, engagement, content quality, referral traffic, and new member signups
• Work with the Paid Media team to repurpose top-performing UGC in ads and retargeting funnels
• Maintain an influencer tracker with live campaign status, links, metrics, and learnings
• Monitor trends across social platforms to keep Pronto's content relevant and fresh

Reporting & Optimisation

• Report weekly on influencer performance, including direct impact on leads and member growth
• Optimise campaigns based on what's working and scale repeatable playbooks across new markets
• Share content, insights, and best practices with the broader marketing and studio teams

To secure an interview, you should possess the following:

• 2–4 years of experience in influencer marketing and social-led campaigns
• Proven ability to source, brief, and manage creators at scale
• Strong communication and negotiation skills — you're clear, warm, and commercially aware
• Excellent organisational skills with a structured, self-driven workflow
• Familiarity with tracking tools (UTMs, affiliate links, and influencer platforms)
• Understanding of performance marketing metrics (CPE, CPC, ROAS, etc.) is a plus
• Available for AUS and US timezone overlap to align with global team and studio launch schedules
• Bonus Points For
• Experience with a fitness, wellness, or lifestyle brand
• Hands-on work with content repurposing or UGC whitelisting
• Eye for content — you know what performs, and what fits the brand

What Success Looks Like

• A growing roster of trusted creators and partners that align with Pronto's premium-yet-accessible vibe
• Influencer and UGC content that's repurposed across paid, organic, and studio marketing
• Clear attribution between influencer activity and new member acquisition
• Local studios become known through trusted voices, not just paid ads

Sound like your kind of role?

and help us grow a community-powered brand, one great partnership at a time.

This is a full-time remote position, working Monday-Friday. Although there is some flexibility with the work schedule, you will need a few hours each day in both the US and AUS time zones to collaborate with international colleagues (i.e.: 7am-11am and 3pm-7pm SAST).