Email Marketing Specialist
7 days ago
Job brief
The Email Marketing Specialist will work with the marketing team to develop and execute email campaigns that support business objectives. They will be responsible for creating targeted email lists, designing email templates, writing compelling copy, and analyzing campaign performance. The goal of this position is to create successful email campaigns that nurture leads and engage with customers.
RequirementsBachelor's degree in marketing or a related field2+ years of experience in email marketingExperience with email marketing platforms (e.g., HubSpot, Mailchimp)Familiarity with HTML and CSSStrong writing and analytical skillsResponsibilities
Identify target audience and grow our email listDesign and implement direct email marketing campaignsProofread emails for clarity, grammar and spellingEnsure mobile-friendly email templatesWrite newsletters including all company updatesUpgrade our email templates using graphics, personalization and advanced featuresEnsure prompt and accurate communication with clients via email to minimize unsubscribesCreate email databases for lead generationAnalyze campaign performance and suggest improvementsReport on sales revenue generated from email marketing effortsEnsure emails follow industry policies and best practices
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