Marketing Specialist

3 days ago

Cape Town, Western Cape, South Africa Plumm Full time R250 000 - R500 000 per year

Location:
South Africa (Remote)

Reports to:
Head of Marketing

Role Overview
We're looking for a proactive, versatile Marketing Specialist to support the Head of Marketing across all areas of marketing. This is a hands-on role ideal for someone who enjoys switching hats and working in a fast-paced startup.

Responsibilities

  • Work closely with the Head of Marketing to plan & execute marketing strategies and campaigns, optimise performance and report on key KPIs.
  • Manage email marketing (newsletters, workflows, segmentation) and website content, along with basic SEO best practices.
  • Manage social media content, scheduling, posting, engagement, and analytics for Plumm, the CEO, and key Plummsters.
  • Create and coordinate content across channels such as copy, visuals, basic designs, and short-form videos.
  • Support product marketing through clear messaging, feature explanations, and competitor/market research.
  • Assist with lead generation activities, landing pages, forms, and top-of-funnel content.
  • Maintain marketing dashboards, reporting, performance tracking, and general marketing operations.
  • Coordinate webinars, virtual events, community activities, and influencer outreach.
  • Ensure brand consistency across all marketing collateral and maintain up-to-date brand guidelines.
  • Manage timelines, workflows, and cross-team coordination to keep marketing projects on track.
  • Provide flexible support to the Head of Marketing and wider team across all marketing initiatives.

Qualifications

  • 3+ years of marketing experience in a generalist or digital marketing role.
  • Strong communication, writing, and creative skills.
  • Creative thinker with strong organisational and multitasking abilities.
  • Proactive, organised, detail-oriented, and eager to learn.
  • Comfortable with social platforms, email tools, analytics, and basic design tools (e.g., Canva).
  • Familiar with performance marketing, CRM, SEO/ AEO basics, and reporting dashboards.
  • Experience in B2B, HR tech, SaaS, or startups is a plus.

What We Offer

  • Competitive salary and opportunities to grow in a fast-scaling company.
  • A chance to work across the full marketing spectrum and learn directly from the Head of Marketing.
  • A supportive and collaborative work environment.

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