Business Development Executive

2 weeks ago

Cape Town, Western Cape, South Africa The Legends Agency Full time R220 000 - R330 000 per year

Business Development Executive (Freight News)
Grow advertising sales in a specialist freight and logistics media brand
Cape Town | Basic R R3 000 incentive + uncapped commission (negotiable)

About Our Client
Our client is a specialist B2B media company behind Freight News, offering targeted advertising solutions to the freight and logistics industry. With a long-standing reputation in the market, they help brands reach key decision-makers through both print and digital platforms. The company is known for its ethical business practices, strong client relationships, and professional, values-driven culture.

The Role: Business Development Executive (Freight News)
This role is focused on growing advertising revenue across Freight News' print and digital platforms. You'll be responsible for identifying and securing new business, managing a renewal portfolio, and building strong client relationships. You'll work closely with the internal team to ensure seamless campaign delivery while meeting clear revenue targets. Occasional travel will be required to meet with clients and attend industry events.

Key Responsibilities

  • Minimum 2 years of sales experience, ideally in advertising or media

  • Sell advertising solutions (online and print) to new clients in the freight and logistics sector

  • Research and identify new prospects, make contact, and pitch tailored advertising solutions

  • Manage and grow a renewal portfolio, maintaining and increasing ad spend

  • Maintain accurate daily records of client interactions and pipelines on CRM

  • Meet monthly sales targets: R combined (R50 000 new business, R renewals)

  • Attend networking events, client meetings, and travel as needed to secure business

  • Work with the ad coordinator to ensure timely delivery of advertising materials

  • Follow all booking and advertising deadlines and sign-off procedures

  • Represent the company with professionalism, upholding its reputation and values

About You

  • Matric required; marketing diploma or degree advantageous

  • Proven sales experience, ideally in media, advertising, or B2B environments

  • Experience or interest in freight, logistics, or supply chain sectors is beneficial

  • Confident, articulate communicator with strong presentation skills

  • CRM-savvy and comfortable with admin-heavy processes and reporting

  • Target-driven with a track record of exceeding sales goals

  • Able to work both independently and within a team environment

  • Strong writing skills for proposals and client correspondence

  • Professional, well-groomed, and credible in client-facing situations

  • Positive, likable, and relationship-focused approach to sales

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