Marketing Campaign Executive

1 week ago

Cape Town, Western Cape, South Africa Marcus Evans Group Full time R250 000 - R500 000 per year

Job Description
Marcus Evans
, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work/life balance.

Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Our client base is comprised of c-level executives from 98% of existing fortune 1000 companies, and are world leaders in a variety of industries, such as healthcare, legal, pharmaceutical, investments, energy, packaging etc.

We are looking for driven, enthusiastic, and passionate professionals to join our Summits division as a Marketing Executive. The Marketing Executive will be responsible for the creation and execution of marketing campaigns using direct mail and email, within budget, to promote events to senior decision-makers in major organizations throughout the region.

This is a junior position, fresh graduates are encouraged to apply.
This is an in-person role located in our
Cape Town
office.

Key Responsibilities

  • Identifying Decision-Makers: Research and identify individuals in senior positions (e.g., CEOs, CFOs, Directors) who align with the summit theme and objectives.
  • Building Contact Lists: Utilize CRM tools, databases, and online platforms (e.g., LinkedIn) to create targeted prospect lists.
  • To provide relevant, accurate, and current information of our potential clients, this is essential for the company's marketing campaigns as well as developing a fundamental understanding of each event.
  • Analyze and identify target client contacts based on event topic and geographic markets through research.
  • Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.
  • Proactively contribute to the overall effectiveness of event marketing campaigns

Qualifications

  • Recognized degree or diploma in any discipline, preferably in Marketing or Business Administration
  • You will have a demonstrable experience in lead generation or excellent research abilities.
  • Practical marketing experience will be considered an advantage (1-2 years)
  • Excellent knowledge of the English language
  • French language to be considered an advantage
  • Willingness to adapt to a performance driven culture.
  • Must be computer literate and proficient in Microsoft Office applications.
  • Able to start immediately.

Compensation & Benefits

  • Comprehensive induction training, ongoing mentoring plus continuous on-the-job training & development.
  • Promotion up the ranks is achievable with consistently high performance.
  • Professional work environment.
  • Attractive basic salary and commission package.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

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