Digital Campaign Manager

2 days ago

Cape Town, Western Cape, South Africa Boardroom Appointments Full time R900 000 - R1 200 000 per year


What to expect

As a Digital Campaign Manager, you will be responsible for planning, executing, and optimising digital marketing campaigns to increase brand visibility, acquire new customers, and drive revenue growth. You will play a pivotal role in shaping our online presence and creating compelling campaigns that resonate with our target audience.

Responsibilities
  • Develop and execute end-to-end digital marketing campaigns across various channels, including PPC, social media, email marketing, and content marketing.
  • Collaborate with cross-functional teams to define campaign objectives, target audience, and key performance indicators (KPIs).
  • Create and manage comprehensive campaign strategies, timelines, and budgets to meet business goals.
  • Craft compelling and engaging ad copy, creatives, and content to attract and retain customers.
  • Monitor campaign performance and analyse data to make data-driven decisions and recommendations for optimisation.
  • A/B test landing pages, emails, and ads to improve conversion rates and customer engagement.
  • Stay updated on industry trends, competitor activities, and emerging platforms to ensure our campaigns remain innovative and effective.
  • Provide regular reports and insights on campaign performance to the marketing team and management.
  • Continuously refine and improve campaign strategies to maximise ROI.
Our ideal candidate has
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3 - 5 years of proven experience in digital marketing, with a focus on content marketing and campaign management.
  • Proficiency in using digital marketing tools and platforms, such as Google Ads, Meta Ads, LinkedIn Ads, email marketing platforms, and analytics tools.
  • Strong analytical skills to interpret data and make data-driven decisions.
  • Creative thinking and the ability to generate innovative campaign ideas.
  • Strong project management skills, including the ability to manage multiple campaigns simultaneously.
  • Familiarity with the web hosting industry is a plus.

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