CRM Specialist

4 days ago

Remote South Africa Domaine Full time R15 000 - R200 000 per year

We are seeking a strategic CRM Strategist to join our team and drive comprehensive lifecycle marketing strategies across email and SMS channels. This role combines strategic thinking with hands-on execution to optimize customer engagement and revenue growth throughout the entire customer journey.

RESPONSIBILITIES

  • Co-manage clients alongside CRM Team Strategists, managing and setting the pace for all day to day operations of lifecycle marketing.
  • Email brief production, copywriting and design instruction for emails, SMS, MMS, Push notifications, and In-App Messaging.
  • Campaign project management & production timeline coordination between client(s), designer(s), coder(s), and strategist(s) to ensure asset completion is executed to proper specifications.
  • Execute email sends, including building advanced segments, QA, scheduling and deploying email and SMS sends in conjunction with content calendar
  • Flow logic setup, testing & timing optimization, ensuring communications are running properly.
  • Client communication & coordination; create, schedule, and conduct meetings, as required.
  • Create monthly reporting, supporting the client team Strategist, analyzing campaign & creative performance and communicating insights internally and to client teams
  • Stay up to date on lifecycle best practices, industry happenings and international compliance; ensure ongoing platform enablement of new ESP features and functionality.
  • Participate in campaigns and initiatives for new client acquisition, including list growth strategies, sign up form creation and other omni-channel tactics to support email & SMS sign ups
  • Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

    QUALIFICATIONS

  • Excellent time management and communication skills
  • 3+ years of experience in email + SMS marketing production, with at least 1 year in an agency setting
  • Familiarity with with HTML/CSS Required
  • Hands on keyboards experience working with a variety of platforms (Klaviyo, SFMC, Iterable, Braze, Attentive, Postscript, etc.,) a plus
  • Experience with eCommerce/ Retail brands and platforms, and the relevant ecosystem tech stack for email + SMS
  • Proven track record of exceptional performance in building lifecycle marketing revenue
  • Mobile App, Mobile Push, Web Push, In-App Messaging experience a plus
  • Highly process oriented, with the ability to project manage competing priorities in a disciplined manner while openly communicating with multiple stakeholders
  • Strong writing experience coupled with a drive to constantly improve your ability to connect through the written word
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
  • Self-starter with a strong sense of ownership and the ability to work independently in a fast-paced, dynamic environment

    PERKS & BENEFITS
  • Competitive PTO policy with paid time off at end of year
  • Flexible working schedule
  • Remote-first culture
  • Home office stipend
  • Apple gear
  • Continued education and personal development opportunities

We are an Equal Opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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