Marketing Automation Specialist

3 days ago

South Africa VirtuHire Full time R250 000 - R500 000 per year

Are you a tech-savvy marketing professional passionate about leveraging automation and AI to drive results? We're looking for a Marketing Automation Specialist to join our dynamic team and take the lead in creating innovative, data-driven campaigns using GoHighLevel or Instantly, alongside cutting-edge AI tools.

Requirements

As our Marketing Automation Specialist, you'll be responsible for designing and executing integrated marketing campaigns that deliver results. Your key responsibilities will include:

  • Mastering GoHighLevel or Instantly to:
    • Build and optimize high-performing sales funnels.
    • Design and implement targeted email marketing campaigns.
    • Create and manage automated workflows.
    • Integrate with CRMs and other marketing tools.
  • Leveraging AI tools (e.g., Jasper, , MidJourney) to enhance creativity, efficiency, and personalization.
  • Driving multi-channel marketing efforts (email, social media, SMS, etc.) with precision and innovation.
  • Analyzing campaign performance and delivering actionable insights to optimize results.
  • Troubleshooting technical issues within the marketing stack and ensuring seamless platform integrations.
  • Staying on top of the latest trends and technologies in marketing automation to keep us ahead of the curve.
What You'll Bring

To excel in this role, you should have:

  • Proven experience with GoHighLevel or Instantly—this is non-negotiable.
  • A solid understanding of marketing automation principles and best practices.
  • Hands-on experience with AI tools and their applications in marketing.
  • Proficiency in email marketing platforms, social media schedulers, CRM systems, and related tools.
  • Exceptional technical skills, including software integration and troubleshooting.
  • Strong analytical abilities with a data-driven mindset.
  • Outstanding communication and interpersonal skills.
  • The ability to stay organized and juggle multiple projects with ease.
Bonus Points If You Have:
  • Experience with other marketing automation platforms like ActiveCampaign or Zapier.
  • API integration expertise.
Benefits

We're a forward-thinking, growth-driven team that thrives on innovation and collaboration. In this role, you'll have the opportunity to work with state-of-the-art tools and contribute to impactful marketing campaigns in a fast-paced, supportive environment.

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