Senior Growth Product Manager – Advanced Ads

4 days ago

Cape Town, Western Cape, South Africa MonetizeMore Full time R1 200 000 - R3 600 000 per year

About MonetizeMore

MonetizeMore is a Google Certified Publishing Partner and leading ad tech company that helps digital publishers maximize ad revenue through cutting-edge technology and deep ad operations expertise. Our platform powers revenue growth for thousands of publishers worldwide — combining programmatic innovation, data intelligence, and transparent performance analytics.

We're a fully remote, high-impact team obsessed with empowering publishers through product-led growth and continuous innovation.

About the Role

We're seeking a Senior Growth Product Manager to lead the evolution of our Advanced Ads platform. This role is ideal for a data-driven product leader with proven Product-Led Growth (PLG) experience in SaaS or AdTech environments.

You'll define and execute the growth strategy across acquisition, activation, retention, and monetization — using experimentation, analytics, and customer insights to turn product usage into sustained revenue growth. You'll work at the intersection of data, technology, and customer experience, helping MonetizeMore scale through the product itself.

Key ResponsibilitiesOwn growth metrics for the Advanced Ads platform (activation rate, expansion MRR, feature adoption, churn, lifetime value, etc.).Drive Product-Led Growth: design onboarding flows, in-product experiences, and self-serve models that increase user activation and retention.Identify and prioritize growth levers across the funnel — from self-serve acquisition to expansion and upsell within existing publishers.Lead data-driven experimentation (A/B testing, funnel optimization, pricing tests) to accelerate growth.Work closely with engineering, data science, and marketing to deliver features that increase user engagement and monetization.Partner with GTM teams to create product-driven campaigns that scale efficiently and reinforce PLG motions.Collaborate with analytics and RevOps to measure performance, interpret product usage data, and turn insights into action.Champion the user — understand publisher pain points, build empathy through data and research, and translate insights into high-impact solutions.Develop and evangelize growth frameworks that can be replicated across MonetizeMore's product suite.Required Qualifications5+ years of Product Management experience, including 2+ years focused on Growth or PLG in SaaS, AdTech, or marketplace environments.Proven success scaling self-serve or freemium products using Product-Led Growth strategies.Deep understanding of digital advertising technologies — programmatic, header bidding, ad exchanges, yield optimization, and ad fraud/IVT prevention.Advanced analytical skills: building dashboards, defining KPIs, running A/B tests, interpreting behavioral data.Demonstrated ability to lead cross-functional teams in a distributed, remote environment.Excellent communication, storytelling, and stakeholder management.Bonus: experience with machine learning applications in AdTech, B2B SaaS monetization, or publisher-side products.What You'll GetThe opportunity to own PLG strategy for a high-impact AdTech platform used by global publishers.Fully remote, asynchronous work culture with a results-first mindset.Collaborative, high-performing peers in product, engineering, data science, and ad operations.Competitive compensation package with performance-based incentives and potential equity.
 

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