New Business Development Executive

1 week ago

Johannesburg Metropolitan Area, South Africa Prima Secure Full time R1 200 000 - R3 600 000 per year

Location: Sandton, Johannesburg

Start Date: 1 February 2026

Employment Type: Full-time, Permanent

About Prima Secure

Prima Secure is a leading independent cybersecurity specialist delivering enterprise-grade protection to organisations across South Africa and the African continent. We partner with our clients using a consultative, NIST-aligned methodology to design and implement solutions that materially reduce cyber risk.

The Role

We are looking for a proven, high-performing direct-sales professional with a verifiable track record of winning new-logo business in the cybersecurity space. This is a classic "hunter" role focused exclusively on direct end-customer sales (no channel, distribution or reseller activity).

You will operate with a high degree of autonomy, prospecting and closing complex, six- and seven-figure deals with enterprises and large organisations across the region. French fluency is a strong advantage due to growing business in Francophone Africa.

Key Responsibilities

  • Proactively identify, qualify and develop new business opportunities across South Africa and Sub-Saharan Africa
  • Build and maintain a robust, accurately forecasted sales pipeline
  • Execute full-cycle direct sales: cold outreach → discovery → solution design → presentation/demonstration → negotiation → close
  • Run consultative sales engagements structured around the NIST Cybersecurity Framework
  • Engage and influence C-level and senior decision-makers (CEO, CFO, CIO, CISO, Head of IT, Procurement)
  • Collaborate with internal technical pre-sales and solutions architects on proposals, POCs and RFPs
  • Deliver compelling presentations, executive briefings and proof-of-value demonstrations
  • Accurately maintain CRM (activity, pipeline, forecasting and closed-won documentation)
  • Represent Prima Secure at industry events, conferences and client functions
  • Meet and exceed quarterly and annual revenue targets

Requirements – You Must Have

  • Minimum 4+ years of direct (end-customer) cybersecurity sales experience with a proven, referenceable track record of new business wins
  • Demonstrated ability to independently prospect, develop and close six- and seven-figure deals
  • Deep knowledge of enterprise cybersecurity solutions including two or more of the following disciplines: → PKI & Digital Certificates → Endpoint Detection & Response (EDR/XDR) → Vulnerability Management & Penetration Testing → Email & Web Security → Network Security & Zero Trust → Security Awareness & Training → Managed SOC/SIEM services
  • Experience selling using a consultative, framework-led methodology (NIST CSF preferred)
  • Consistent over-achievement of sales targets (provide figures and references)
  • Excellent presentation, communication and executive presence
  • Valid driver's licence and own vehicle; willingness to travel domestically and into Africa (20–40% travel expected)
  • Existing network of C-level/IT security contacts in South Africa and/or Africa is a distinct advantage
  • Professional-level French (written and spoken) is highly advantageous

Ideal Attributes

  • True hunter mentality with a relentless focus on new-logo acquisition
  • Highly self-motivated, disciplined and able to operate autonomously
  • Resilient under pressure and skilled at navigating complex, lengthy sales cycles
  • Strong negotiator with a proven ability to close
  • Impeccable professional image and business acumen

If you have a verifiable history of winning major direct cybersecurity deals and are ready to join a fast-growing, specialist firm with ambitious pan-African growth plans, we want to hear from you.

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