Paid Media Project Coordinator

2 weeks ago

Cape Town, Western Cape, South Africa Boardroom Appointments Full time


Minimum Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • Minimum of 3 years of experience in managing paid media campaigns.
  • Technical Proficiency: Proficient in using paid media platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and analytics tools like Google Analytics.
  • Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Communication: Excellent verbal and written communication skills.
  • Project Management: Strong organizational and project management skills, with the ability to handle multiple projects simultaneously.
  • Team Player: Ability to work collaboratively within a team and independently when required.
  • Creativity: Innovative mindset with the ability to develop creative solutions to marketing challenges.

Responsibilities:

  • Campaign Management: Plan, execute, and manage paid media campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
  • Performance Analysis: Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization.
  • Budget Management: Allocate and manage budgets for paid media campaigns to ensure maximum ROI.
  • Collaboration: Work closely with the marketing team to align paid media strategies with overall marketing goals.
  • Reporting: Prepare detailed reports on campaign performance, including key metrics and KPIs, and present findings to stakeholders.
  • Vendor Coordination: Coordinate with external vendors and agencies to ensure timely and effective campaign execution.
  • Market Research: Stay up-to-date with the latest trends and best practices in paid media and digital marketing.
  • Strategy Development: Contribute to the development of comprehensive paid media strategies that drive traffic, engagement, and conversions.

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