Senior Product Analyst

About Us

At KingMakers, we're not here to follow the industry, we're here to define it.

We are a proudly homegrown African company, building the future of sports and iGaming entertainment across the continent. Since our launch in 2018, we've created platforms that connect millions of fans to the excitement they love through our leading brands,
BetKing
and
SuperSportBet
.

From Nigeria to South Africa, we've rapidly grown into a powerhouse, recognized for raising standards, pushing boundaries, and shaping what's next in our industry. Our vision is bold: to be the home where Africa plays.

Collaboration, innovation, and fearless execution define our culture. Every decision is purposeful, every interaction impactful, and every product designed to serve our players and partners with excellence.

We move fast, stay curious, and constantly raise the bar. Our mission is to deliver entertainment with integrity, innovation, and impact,
because great products can change how entire communities experience play
.

Role Overview

We are looking for a
Senior Product Analyst
to deliver actionable insights across Sportsbook, Virtual Gaming, and Agency Operations. You will report to the Head of Product Analytics and work in close collaboration with a Senior Product Analyst, while partnering with Product Managers, Engineering Managers, and leadership teams across Europe and Africa.

Key Responsibilities

• Lead analysis and provide insights to influence prioritization and decision-making across your product domain.
• Track and analyze new features to measure success and identify trends in customer data.
• Design, implement, and automate reporting solutions to support company initiatives.
• Own A/B testing strategy and execution for your domain.
• Query and analyze large datasets using
  SQL
  and
  Python
  .
• Build dashboards and visualizations using
  Power BI
  or similar platforms.
• Collaborate cross-functionally to define KPIs, metrics, and measure impact.

Requirements

Requirements

• 3+ years' experience in a similar analytical/product role.
• Degree in Mathematics, Economics, Natural Sciences, Engineering, or Computer Science; advanced degrees or MBA a plus.
• Strong analytical skills with experience in quantitative and qualitative methodologies.
• Experience with
  digital/product analytics tools
  (Google Analytics, Amplitude, Adobe Analytics, Mixpanel).
• Experience in behavioral analysis, experimentation, and
  A/B testing.
• Proficiency in
  SQL
  and
  Python
  .
• Ability to work with complex datasets, structure data, and extract insights.
• Experience collaborating with product, engineering, and business teams.
• Excellent presentation skills for communicating insights to senior stakeholders.
• Experience in gambling or online entertainment industries is preferred.

Soft Skills & Leadership

• Strong cross-functional communication and stakeholder management.
• Ability to influence decision-making across teams.
• Collaborative, team-focused mindset.
• Comfortable mentoring junior analysts and driving knowledge transfer.
• Adaptive, innovative, and solution-oriented in a fast-paced environment.

Our CROWNS Values

• Customer First:
  Deliver meaningful value to customers.
• Raise the Bar:
  Take initiative, own outcomes, and push for better.
• Operate with Candor:
  Be open, clear, and constructive.
• We Build Together:
  Collaborate and succeed as a team.
• No Hesitation, Never Reckless:
  Move boldly and responsibly.
• Speed & Iteration:
  Act fast, learn fast, improve fast

Benefits

• Private Health Insurance
• Extra Time Off: additional leave days, including your birthday off, to relax and recharge
• Parking: reserved spots available in our office
• Hybrid Work: a flexible arrangement with 2 days in the office and 3 days remote each week
• Team Activities: regular events to build connections and foster collaboration
• Office Perks: free snacks, coffee, and a welcoming environment to keep you energized
• Performance Bonus: discretionary rewards recognizing your contributions*
• Work with global teams across Malta, Nigeria, South Africa, Spain & the UK

*Eligibility for the discretionary bonus depends on the onboarding cycle and start date; employees joining after a certain point in the year may not be eligible for the 2025 cycle.

Ready to make an impact? Apply and join our Kingdom today