Marketing Manager

Role Overview

The Marketing Manager is responsible for developing and executing the Group's marketing strategy across all business divisions. This role combines strategic oversight with hands-on delivery, integrating growth and performance marketing to drive measurable results. The focus is on building a consistent brand presence, optimising lead generation, and ensuring marketing contributes directly to revenue and business growth.

As a small-to-medium diversified group, the position requires versatility, strong analytical capability, and a proactive approach to both strategy and execution.

Key Responsibilities

1. Growth & Performance Marketing

• Develop and execute performance-driven campaigns that generate qualified leads across digital and traditional channels.
• Design, monitor, and optimise conversion funnels (awareness → lead → client → repeat) across all brands.
• Track, analyse, and report on key performance metrics to guide marketing spend.
• Manage Google Ads, Meta Ads, and other paid platforms to ensure efficient and effective campaign delivery.
• Work closely with the sales team to align marketing activities with revenue targets and measure lead-to-sale conversions.

2. Product Marketing

• Deeply understand the Group's diverse products to create compelling value propositions and messaging.
• Develop and maintain a structured product marketing calendar aligned with divisional business priorities.
• Create and oversee the production of all marketing collateral (presentations, brochures, videos, social content, etc.).
• Ensure that all marketing materials remain accurate, compliant, and aligned with brand positioning.
• Regularly review campaign effectiveness and adapt strategies based on data-driven insights.

3. Digital Marketing

• Manage and grow the Group's digital ecosystem (websites, social media, SEO, email, paid media).
• Oversee SEO and SEM strategies to improve organic reach, visibility, and lead quality.
• Lead the content strategy for digital channels, including social media and email marketing.
• Continuously improve website functionality and user experience to support lead generation.
• Implement marketing automation and CRM integration to streamline campaign tracking and reporting.

4. Brand & Communications

• Uphold and evolve the corporate identity and brand positioning across all Group entities.
• Ensure consistent tone, style, and messaging across all communications.
• Manage internal communications in support of organisational culture and key initiatives.
• Handle PR and media relationships to enhance the Group's visibility and reputation.

5. Events & CSR

• Identify and manage attendance at relevant industry events, conferences, and sponsorships.
• Plan and execute internal and external marketing events with measurable business outcomes.
• Identify CSR partnerships that align with Group values and manage communication around these initiatives.

6. Reporting, Budgets & Stakeholder Management

• Develop and manage annual marketing budgets across all divisions.
• Track spend versus performance to ensure optimal resource allocation.
• Prepare regular performance reports and insights for leadership.
• Manage relationships with external agencies and contractors, ensuring quality, consistency, and accountability.

Required Skills & Competencies

• Proven experience in growth and performance marketing with measurable business results.
• Strong analytical and reporting skills, with the ability to translate data into actionable strategies.
• Proficiency in Google Ads, Meta Ads, Google Analytics, SEO tools, and CRM systems.
• Excellent content creation and creative direction capabilities.
• Strong project management and stakeholder engagement skills.
• Ability to work independently within a fast-moving, multi-brand environment.

Qualifications & Experience

• Minimum 5 years of experience in marketing, ideally within a multi-brand or group environment.
• Demonstrated success in both digital and traditional marketing.
• Experience with marketing automation and CRM integration advantageous