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Marketing Manager

2 weeks ago

Gauteng, South Africa Club Med SAS Full time

**Club Med profile**:
Established in 1950, Club Med is the pioneer and leader of premium all-inclusive holidays for families and active couples. Our aim is to become the most desirable lifestyle travel brand.

Club Med has been continuously innovating within the travel, lifestyle and hospitality fields over the last 80 years and now operate close to 70 sun and snow resorts across the globe offering a unique travel experiences.

**The Role & Missions**:
With the large-scale domestic “Club Med Beach & Safari” resorts opening mid-2026 on the North Coast of Kwazulu Natal, Club Med Southern Africa is entering a new and exciting era of growth, 40 years after starting to distributing the brand to South Africans. To contribute towards the expansion of outbound sales as well as the successful launch the new South African resort, the Club Med Southern African Team, through its Johannesburg office, is looking for its future Marketing Manager. You will be directly reporting to the Managing Director with a functional report to the VP Marketing of the business unit (BU) Club Med Europe Africa (EAF). You will be managing a team of 3 talents covering the full spectrum of marketing.

Your role will be to grow brand awareness and customer base, increase traffic across on all channels (web, whatsapp, phone calls), segments (individual travelers & MICE) and to optimize website site conversion. You will be responsible (in collaboration with BU EAF Marketing Team) for all marketing levers (PR, CRM, Social Media, Online / Offline Media, Website) in terms of strategic vision, planning, implementation and budgeting to maximize sales contribution.

**Lead and coordinate the yearly Sales & Marketing Plan. Implement and adjust according to ROI along the year**
- Create and pitch the annual marketing plan setting the key marketing objectives in order to achieve business goals and brand positioning.
- Define precise roadmaps and budget split across the marketing function (PR, CRM, Social Media, Online / Offline Media, Website)
- Drive the implementation of the online and offline plans
- Successfully coordinate and execute sales operations with your commercial peers.
- Monitor business and action ROI and proactively recommend adjustments if needed
- Drive the marketing budget according to budget and forecast decisions in close collaboration with the country Head of Finance.

**Launch impactful**region wide**actions to develop brand awareness and desirability for** existing** sun and snow destinations as well as for**the new** domestic resort**
- Recommend, brief and adapt EAF creatives materials to the needs of the local market.
- Collaborate with EAF Marketing team to launch online / offline branding campaigns
- Leverage PR efficiently planning Media & Influencer opportunities (resorts openings, company PR events) and initiate local PR / Influencer events or press trips.

**Drive omnichannel (web / calls**/**whatsapp**) qualified traffic growth and**optimize** online conversion**
- Ensure an online seamless customer journey from the initial ideas phase through to the final payment steps.
- Supervise the monitoring of website performance, alert and recommend improvements when necessary to maximize traffic conversion.
- Closely collaborate with Contact Center and Manager to enable a true omnichannel approach.

**Be the expert in terms of customer, market,**competitors** and product knowledge**:

- Pro-actively gather customer intelligence through client focus group, calls listening, trade partner meetings, client feedback and sales trends analysis.
- Leverage marketing agencies and market research to identify upcoming relevant trends and client needs in order to recruit new south African customers.
- Run regular competitor activation activities
- Consolidate, share internally and leverage the insights in the sales & marketing planning and implementation

**Adapt and provide relevant trade marketing materials and sales tools to sales managers**:

- Co-build with the indirect sales team the trade marketing planning and budgeting. Adapt and produce trade marketing materials.
- Deliver regular training / briefings on product changes (new resorts, renovation ), upcoming sales operations, activities (media, communication, promotion) and key projects (loyalty programme, website ) to direct / indirect sales team and trade partners.
- Update indirect sales / connectivity tool and MICE website to make sure it is up to date with the latest product and marketing information

**Pro-actively collaborate with all managers as a business partner in a multichannel vision**
- Coordinate the preparation of the weekly / monthly business review with the South African management team.
- Co-build and inform indirect sales team and client service center manager of new media campaigns, promotional offers, product news to come
- Collaborate with Sales & Customer Care manager to improve web call performances

**Your profile**:**
- 5/6 years’ experience as a Marketin