Marketing and Communications Manager

**Overview**:
The purpose of this role is to develop and manage a best practice framework for the Omnia Nutriology marketing and communications function.

This must be achieved by utilisation of the Omnia Marketing Strategy and communication channels to design and implement the communication framework that will lead to effective dissemination of marketing information, creation of brand awareness and business growth.

**Qualifications**:
Minimum Requirements:

- Communications, business or agriculture degree
- PRISA accredited

**Experience**:

- +8 years’ relevant experience in a related role
- Deep knowledge and understanding of the agricultural sector and its value chains / players
- Experience beyond RSA’s borders an advantage

**Duties**:**
Strategy Development and Brand Management**:

- Development of an enhanced strategy focused on the implementation, measuring and management of Marketing and Communication for Omnia’s Agriculture division
- Contribute to strategies and related processes to continuously grow the business’ market and position the marketing message correctly through the correct mediums
- Ensure adherence to the brand strategy, guidelines and objectives as defined by Group

**Content Generation**:

- Formulate a content-marketing plan to position the brand as a thought leader in the sector
- Leverage knowledge of internal and external resources to generate relevant content that connects with a variety of stakeholders
- Design and manage internal and external communication processes and influence the incorporation of product development and client services to improve understanding and acceptance of the brand message in the market
- Leverage Group content for dissemination as per defined content cycles

**Communications (internal and external)**
- Collaborate with relevant business units and product management teams to provide outstanding, effective and efficient communications services
- Continuously strive to enhance and improve the communications processes
- Provide content as required by the division and Group marketing functions
- Oversee copywriting, editing and approvals of all external communication and articles
- Influence internal communication and efforts in support of organisational purpose, brand and culture
- Ensure that the division is know for its holistic delivery of end-to-end solutions for producers (versus a product focus)
- Edit and approve content for newsletters, marketing collateral, etc.
- General ad hoc Public Relations
- Ensure that all communication and documentation is in line with legislation and written in English (and Afrikaans where required)

**Media and Social Media Strategy**:

- Generate appropriate content in trade publications and other channels to raise Omnia Agriculture’s reputation, relevance and connection with diverse stakeholder groups
- Maintain good relations with media owners to create ongoing opportunities to position key Omnia representatives
- Design and implement an ongoing social media presence across various platforms
- Ongoing website content management to ensure relevant, updated and correct information is presented

**Events**:

- Plan and execute customer engagements and events in support of the strategy, as appropriate for various stakeholders, according to Group standards
- End-to-end ownership and management of high quality experiences for customers and other stakholders
- Position Omnia Agriculture appropriately at industry events, expositions, farmer days etc.

***Stakeholder Engagement**:

- Represent and market the business internally to peers and externally within the sector, Industy Associations and other role players
- Engage and manage thirs party relationships (e.g. agencies, suppliers etc.)
- Ablity to influence and manage teams outside of the RSA jurisdiction for brand alignment and leverage of synergies

***Budgets and Reporting**:

- Budget planning, management and reporting, proving efficiency and maximum leverage
- Continuously research and monitor the impact of marketing and communications activities using internal and external data resources to identify areas of improvement and effectiveness/success
- Arrange required promotional items - end to end process

**Job Competencies**:

- Ability to work under pressure to meet deadlines
- Attention to detail and high quality delivery
- Customer-centric in support of the sales teams
- Excellent writing and editing skills, ablity to adjust writing style according to audience
- Strong competence and understanding of social media and websites
- Sound command of written and spoken Afrikaans
- Strong collaborator internally and externally, supporting the One Omnia ethos

**General**: